Floryday is an online store for the latest fashion and trends in women’s collections, where you can shop for affordable ladies’ dresses, clothing, shoes & accessories.
FloryDay is an online fashion store that says it is “committed to bringing the stylish fashion trends to you wherever you are”. The big question in this review is whether this is just an advert blurb or whether FloryDay does have the stylish fashion trends that you’ll need to be your own fashion icon. If it does, have trending fashion styles what is the quality offered; do FloryDay products feature top quality? Also, how about its prices; are the products in FloryDay competitively priced?
If top quality and competitively priced items are offered, does FloryDay as an online platform offer top-notch service that we’ll expect of an ideal online store (such as easy ordering, fast delivery, easy returns, effective customer support service, etc)? In the first place, is FloryDay legit, or is it just another scam store out to rip off unsuspecting customers?
Yes, FloryDay is legit. It is not a scam because they will never take your money without delivering your order. And you will get every product you purchased from the store without a problem. Read on to know why we said FloryDay is legitimate.
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This FloryDay review will examine FloryDay in order to provide the information that will help you answer these questions and more.
Flory Day was started in 2015. It is operated by ZC Holding (HK) Limited, which makes it one of the numerous China-based cross-border fashion stores. That is, Flory Day offers fashion products to customers all over the world. However, unlike much other china based cross-border fashion stores, apart from its warehouse in China, Flory Day operates warehouses in many parts of the world, which includes the US, the UK, Belgium, Norway, and Australia.
However, Flory Day is exclusively an online store; it does not operate retail outlets so you can only buy from them from the website (www.floryday.com).
Flory Day says it offers customers an inspiring place to discover the latest and most-wanted products at fantastic prices, with an eye on catering for your fashion needs and optimizing your shopping experience.
There are many scam platforms in cyberspace ripping off unsuspecting online shoppers on a regular basis. As such, before buying from any online fashion store, it is wise to determine that it is legit. That said, the big question here is whether Flory Day is legit. The short answer to this is “YES”.
Our first check of a legit online store is usually legality. This is because stores that are 100% legal are less likely to be legit. Thankfully, Flory Day ticks this box as it is owned by ZC Holding (HK) Limited. This is a Private Limited Company registered in Hong Kong. Suffice it to say that a scam store does not come complete with legal company registrations.
Another check of a legit online store is the test of time. This is because scam stores are generally short-lived. It’s only a matter of time before their scams are discovered, and with such discovery, the store shuts down and disappears. Thankfully, Flory Day ticks this box. Granted, the company is relatively young, as it came onto the scene around 2015. However, 4 years is enough time for any scamming activity to be called out.
However, the ultimate check of a legit online store is fitness for purpose. An online fashion store is fit for purpose if, when customers place orders, the store delivers a real and functional product. At the other end of the spectrum, scam stores are not fit for purpose, as they’ll take your money for orders but will not deliver. Thankfully, Flory Day ticks this “fitness for purpose” box. There’s no doubt that FloryDay fulfils orders; and most often than not, the products are satisfactory.
With Flory Day owned and operated by a 100% legal company and with about four years’ record of fulfilling orders with real and functional products, there’s no doubt that it is a legit online woman’s wear store.
FloryDay is safe. While a legit platform will not rip you off, if it is not safe, sensitive information you submit will leak out, leaving you exposed to fraudsters. Thus, the ideal online store should protect users’ data safely.
In this regards, FloryDay says that it has security at its finest; adding that all customers can shop with confidence as they are guaranteed a secure online shopping experience. It uses SSL technology, which is the gold standard in the industry for providing a private connection between two devices communicating on the internet. SSL uses bank-grade encryption, which means that even if data being transmitted is intercepted, it cannot be read by hackers.
With SSL technology used along with other security measures, it is safe to say that FloryDay is safe.
Many shoppers like stores that offer a wide product range, as that will allow them to get their related products in one place. Such one-stop stores are not only convenient but can bring some savings, especially from bulk order discounts or from shipping one order instead of paying to ship multiple orders from multiple stores.
Thankfully, Flory Day holds its own in terms of product range. It is a women’s wear fashion brand with different products from apparel to accessories. When shopping in Flory Day, the product categories you’ll find and the items you’ll find in each product category are as follows:
You’ll need to register and create a user account to buy from Flory Day. However, registration is simple, only requiring you to submit your email address and nominate a password.
Buying from Flory Day is straightforward, and that is even if you are new to online shopping. You’ll simply have to go through the product categories to discover your item. When you find something that you like, you can click on it to go to its description page. The page holds more product images (allowing you to see the item from different angles), detailed product descriptions, as well as shipping and returns info.
The product description page also holds reviews, which are supposedly what previous buyers of the particular product have to say about it. However, don’t expect anything but 5-star (or near 5-star reviews) as experience shows that negative reviews are never posted to such self-published review pages.
To buy the product, you’ll have to select your size and colour, then use the “Add to Cart” button. Clicking on the bag icon on the page will take you to your shopping cart. From there (if logged in) you can proceed to checkout to supply your shipping address, and then to make payment to submit the order.
Sometimes, after placing an order customers will have a change of heart, and will want to modify the order or cancel it altogether. Thus, customers like online stores that allow order cancellation or modification after placement. Thankfully, Flory Day is one such online store.
As long as the order has not shipped, you can cancel or modify it. However, you cannot do that directly; you’ll have to contact the customer support rep (via email) with your request. Also, it’s not a “no questions asked” policy, as you’ll be required to describe the reason for wanting any order cancellation.
There’s no shopper that’ll want to just throw money at online stores. Thus, the ideal online fashion store should feature prices that are perceived as reasonable. In this regards, Flory Day promises to provide most-wanted fashion products at fantastic prices.
Looking at the prices of listings in Flory Day and comparing them with prices of competing stores, Flory Day does come out well. For example, at the time of writing this review, many of the dresses in the store were going for $39.99 – $59.99; and many of the Blouses were going for $24.99 – $34.99.
Granted, these are not the floored prices you’ll find in some low-priced stores, but these are not by any means overly expensive. For the quality served, the Flory Day comes out as competitive; definitely not as “fantastic” as they’ll have you believe, but not quite expensive. For example, in the expensive stores, you’ll see most dresses costing three figures, but at the time of writing this review, none of the dresses listed in the Flory Day website has a three-figure price.
You’ll want stores that run many promotions because with promotional offers you can get items for less than their going rates. Thankfully, Flory Day ticks this box. Like every promotion-generous store, the landing page of the Flory Day website always announces different offers.
At the time of writing this review, one of such was a cyber Monday Sale which promised up to 80% off plus an extra 5% off certain items. Promotions are time-specific, only running within a specified time frame. Thus, you’ll have to keep checking the website to know what promo is running at any particular time.
You’ll want an online store that supports a range of convenient payment methods so that you’ll not run into brick walls when trying to pay for your orders. Thankfully, Flory Day ticks this box. You can pay for your order with PayPal and with the popular credit cards (Mastercard, Visa, Maestro, Discover, American Express, and JCB).
Flory Day also supports COD (Cash On Delivery) payment in certain countries; these include Saudi Arabia, Kuwait, and Jordan.
With the supported payment methods, you should not have problems with paying for your Flory Day order no matter where you are resident. Also, Flory Day supports about 31 currencies, which means that many customers will not need to bother with currency conversions when paying for their orders.
When you place an order in an online store, the item will have to be moved from the store’s facility to your location. Thus, shipping is an important consideration for online shopping. You’ll have to consider: whether the store ships merchandise to your location, how long it’ll take for your merchandise to arrive, and how much it’ll cost.
If a store does not ship to your location, you cannot order from it. Thus, the customers will want online stores that ship merchandise to many worldwide locations so that their location is more likely to be covered. FloryDay does very well in this regards. It ships fashion products to virtually every part of the world.
No customer will want to be kept waiting for too long after placing an order. Thus, the ideal online store should offer fast delivery times.
Delivery times are made up of order processing time and shipping time. The former is the time from when an order is a place to when the package ships; and the latter is the time from when the package ships to when it gets to the shipping address. For fast delivery, you’ll want both Order processing time and shipping time to be fast.
FloryDay takes 1 – 7 business days to process orders and dispatch them for shipping. After the items ship, how long it’ll take to get to your shipping address will depend on your destination and the shipping option selected (FloryDay offers Standard shipping and Expedited Shipping).
For example:
When making an online purchase, the total cost is usually made up of the purchase price and the shipping costs. Thus, when shipping costs are high, even items that are acceptably priced can easily become too expensive to acquire. That said; the ideal online store should have shipping costs that are as low as possible.
The shipping costs in FloryDay also depend on where the order is shipping to and the shipping option selected. For example:
It is disappointing that Flory Day does not offer free shipping. It does not help that there are many online fashion stores that offer free shipping, albeit with a minimum order requirement.
Sometimes customers receive delivery of their order and their expectant joy turn to disappointment as the item may not meet certain expectations. Instead of being made to keep unwanted items, customers will expect the ideal online store to allow them to return any item that is unsatisfactory and get a replacement or a refund of their payment.
Thankfully, FloryDay allows this; saying that if you’re not absolutely satisfied with your order, it will make it right or refund your purchase.
It is not all items purchased in a store that can be returned, and it is not different from Flory Day. However, you’ll not want too many return restrictions; so that you’ll not be stuck with items that you’ll want to return but cannot.
In this regards, Flory Day restricts the returns of only the following items: lingerie & sleepwear, swimwear, jewellery, and accessories (except scarves and bags). These items are what you’ll find restricted in other stores for hygiene reasons. So there’s nothing alarming about the Flory Day return restrictions.
However, for eligible items to be accepted by Flory Day when returned, they must meet certain conditions. For example, they must be in the same new condition as they were when delivered. That is, they must be unworn, unwashed, undamaged, and unaltered. Also, all labels must be intact, and the item must be returned in the original packaging.
Receiving delivery of an item that you’ll want to return hurts already; the experience should not be made worse by a frustrating return process. Thus, the ideal online store should offer hassle-free returns.
If you receive your Flory Day order and want to return any of the items, you’ll have to contact Flory Day about it. In your return request, you’ll have to state the reason for the return and attach evidence of your claims.
Flory Day will review your request and get back to you within 24 hours; and if your request is approved, Flory Day will send you an authorization mail that will carry return instructions and the return address. Flory Day has warehouses in different countries around the world; so its Customer Support will give you the return address that’s applicable. You can then package the item appropriately and ship to the return address.
You’ll need to use a traceable carrier, as you’ll have to go to the Flory Day website to send the tracking number of your return package.
You don’t have forever to make up your mind about returning an item in your order. This is because stores only give a limited timeframe for returns, and any item getting back to them outside the return window will be rejected. You’ll want an extended time frame so that you’ll not run the risk of your returns getting back late and being rejected.
Flory Day does relatively well in this regards. It allows 14 days from the day the order is received for customers to contact them about returning any item.
When there are costs, you’ll want them to be as low as possible; especially with return cost, you’ll not want to keep an unwanted item because it’ll be cost-prohibitive to return.
Return cost usually consists of restocking fees and return shipping costs. Thankfully, Flory Day does not charge restocking fees. However, customers are responsible for shipping back the return package, so return shipping cost apply. Also, Flory Day does not offer Return Label, so return shipping costs that apply will be whatever the shipping carrier that you use charges.
When you successfully return an unwanted item, you’ll not want to wait for too long to receive the refund of your payment. Thus, the ideal online store offers fast processing of returns and issuing of refunds.
Flory Day advertises good times. It says after receiving the return package it takes 24 hours to process it, after which it issues the refunds immediately. There’s also a waiting time for the refund to reflect in your account, which will depend on your initial payment method. If a credit card was initially used for the payment, it may take up to 30 days, while for other supported payment methods, it’ll take 7 – 15 business days.
This also shows that in Flory Day returns are refunded via cash transfer to the original payment method. This is definitely better than stores that only issue store credits for returns. With cash transfer, you can choose to visit another store (and use the funds) for future purchases.
Many times, customers will have questions and need answers before they will commit to a store. Other times, customers who have committed will have issues with their orders and will need these resolved if they are to be loyal. Thus, the ideal online store should have an effective customer support service to handle questions and issues that customers may have.
FloryDay does well in this regards. First, it provides an FAQ resource which holds short articles that answer many of the questions that customers will have. To aid navigation the FAQ articles are arranged in the following topics: Products, Orders, Coupons & Points, Payment, Shipping & Delivery, Account, Returns & Refunds, and Customer Services.
If the FAQ page does not give you the needed assistance, Flory Day supports contact-support. You can directly contact a Support Rep of the company via email. You can send a mail using an online contact form accessible from the “Contact Us” page of the website. Alternatively, you can send the mail directly from your email account using the email address: service@floryday.com. FloryDay promises to respond to all email submissions within 24 hours.
Thankfully, Flory Day does well in its response time. However, while it is good that the response is fast; it’s still disappointing that telephone service is not supported.
The “complaints” section is always a part of our reviews because what real customers of a store have to say about it gives insight into how well the store operates. If complaints are too many and frequent, it may be a pointer that all is not well; but when complaints are few and infrequent, then the store may just be very well.
For this section, we looked at the independent customer’s reviews platforms like Trustpilot and Sitejabber. Interestingly, FloryDay has good ratings on these platforms. For example, at the time of writing this review, Flory Day has been rated by 5,591 customers in Trustpilot, scoring 4.6 out of 5; and in Sitejabber, it has been rated by 830 customers, scoring 4.5 out of 5.
The fine rating of Flory Day tells you that there are not too many complaints about the store. Rather, you’ll see more of positive reviews. However, a few complaints were found that had to do with the late delivery and received items being different from the advertised picture.
One complaint that kept coming up was that some orders are delivered way late than expected. For example:
It must be said that the “late delivery” complaints are drowned by a sea of positive reviews about delivery time. That is, the review platforms have many reviews of persons satisfied with the delivery timeframe. However, late delivery came up and is worth mentioning.
If you follow the reviews, you’ll easily see that the main cause of late delivery is long order processing; the order does not ship out early, and so does not arrive at the shipping address on time. As mentioned earlier, the Flory Day up to 7 business days order processing time is not good enough. Thus, it’s something the company can look at improving upon.
Another complaint that you’ll find is about “products quality”. The reviews have it that sometimes the items received do not correspond with the product images. For example:
Also, it must be said that the FloryDay reviews, when taken as a whole, does not show that “poor quality” is a problem plaguing the store. In fact, the “poor quality” reviews are downed by an ocean of “good quality” reviews. However, a couple of customers mention receiving items that did not in any way match the quality of the pictures that informed their purchase decision.
We do not trust self-published reviews in the websites of online fashion stores. The reason is obvious; try writing a bad review of a product, and see if it will be posted. They almost always never post. But write a 5-star glowing review, and you’ll most definitely see it posted. Thus, we head to the independent customers review platforms for any reliable customers’ reviews. Unfortunately, some stores have devised ways of influencing customers’ reviews in the independent platforms. Unfortunately, some reviews suggest that Flory Day is not blemished in this regards. For example:
With this, the high ratings of FloryDay in the independent online customers’ reviews platforms become suspect. However, there is no doubt that it is a legit store. Also, we’ve been able to confirm many of the positive reviews of the company on these platforms. Thus, it’s safe to say that FloryDay has fewer complaints than many online fashion stores. However, trying to influence reviews in independent platforms is a no-no.
FloryDay is a legit Hong Kong-based online fashion store that focuses on women wear. FloryDay says that its mission is to provide the latest and most-wanted fashion products at fantastic prices. Thankfully, it lives up to this. It provides a range of women’s clothing, accessories, and footwear for all shapes and sizes; prices are competitive, and also helped by a lot of price-slashing promotions.
FloryDay ships merchandise to virtually every part of the world, and with warehouses in Europe, North America and Australia, it’s able to offer relatively fast shipping times. However, its order processing time can see some improvement, as it has been the source of a few complaints.
Quality of items is largely fine, and this is supported by many customers’ reviews expressing satisfaction with their orders. However, a few reviews can be found complaining of receiving items that were “not as pictured”. But this appears to be the exception rather than the norm. However, FloryDay allows returns if contacted within 14 days; processing a refund is hassle-free, and refunds are issued to your original payment method.
Where you have issues, FloryDay has an effective customer support service with relatively fast response time when contacted (via email). Bottom line is; FloryDay comes out fine.
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The order time is nothing like 7 days. Weeks have already gone by.Send it or refund. NOW.
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I ordered a floral green dress but it was not billed at sale price. What do I need to do?
I placed an order with floryday. Not billed correctly. What do I need to do?
My order has not been received. It was due in 5 to 7 days...and needed for me to send as a gift . I can find no telephone number, get no results from chatting. My bill totaled $25.97.
Please send me a date of delivery immediately. Or cancel my order and give me a refund.
This company has been impossible to contact by phone or email.
Need to get my order now or will turn it over to Better Business Bureau. My name is Lois Siler. 3501 Oakridge Dr. Ada Oklahoma, 74820 U S A.....Been 2 months since ordered. Way too long.
I order a blouse from this company April 2020 and i haven't gotten it yet, I have reached out to them through email but I keep getting the runaround and I'm sick of it! they can keep the damn blouse all I won't is my damn money back....
I'm will be reporting then the Better Business Bureau ASAP!!!!!
Have you every received your order
my order was charged on April 2020 ,but Have not received any item yet . I have wore to them and still no Items. It seems that there customer service department is the worst I have ever felt with. DO NOT ORDER FROM THEM
“Our first check of a legit online store is usually legality. This is because stores that are 100% legal are less likely to be legit.”
What does that mean?
I placed my first order today, hopefully all goes well. I will certainly advise of my experience.
I placed my first order today, hopefully
Their products and customer service was atrocious a few years back. They will have had to improve 100% on past form. However I would not purchase from them again.
Hice un pedido hace 12 días y todavía dicen que el pago no ha sido verificado cuando yo tengo todos los soportes del recorrido del dinero hasta esa empres. Para mi es un fraude