LoveStruck literally means to be hit by love; or more appropriately, t be hit in your heart by the emotions of love. Still, need some explaining? Open www.lovestruck.com, and you’ll need no more. On the landing page of the website, you’ll find your typical heterosexual hipster couple wrapped in each other hands; the man (with eyes closed by overpowering emotions) planting a kiss on the cheek of the woman (with face aglow with happiness).
Even the background is blurred out – they’ve found all they need in the world – and the promise of “happily ever after” is in the air.
Ye, Lovestruck is legit. It is not a scam dating site because you will be provided with all the services you subscribed for.
Is Lovestruck profile real or fake?
This Lovestruck review will examine the dating site to provide answers to all your questions.
Love Struck is an online dating service that promises to be a destination where you’ll be love struck; that is, a destination where you’ll be hit in your heart by the emotions of love; that is, a destination where you’ll find that other person that’ll have you glowing with happiness. Is
LoveStruck was founded by Laurence Holloway and Brett Harding in 2006. It originally went by the name Lunch Date London; but in early 2008, it rebranded and LoveStruck emerged. The original name is revealing; the service was launched in the UK (precisely London), and it was simply a site that connected people working close to each other for a quick lunch date during breaks.
However, as the co-founder and CEO said: “it soon became obvious that most were meeting after work”. As persons that the site introduced started pursuing long-term commitment, the site quickly outgrew its non-committal “quick drinks” or “lunch dates” image. Thus, it rebranded as LoveStruck to promote itself as a platform where you can find love and long-term commitment.
LoveStruck quickly grew to be one of the leading dating sites in the UK where singles can meet like-minded persons for a long term commitment. In 2016, the Hong Kong-based online marketplace for dating (Datetix) acquired LoveStruck in a cash plus shares settlement. However, both companies continued to operate independently.
The move was a strategic one that accelerated Datetix’s growth momentum, as it moved to strengthen its reach and user base in current markets as well as to enter new markets. Thus, DateTix which began as a sole online dating app became a portfolio of consumer brands that span across online dating and offline matchmaking.
The acquisition by DateTix also saw the membership of LoveStruck expand immediately; as the two dating sites which already had a strong footing in their domestic markets started using the same membership database, giving each of them a stronger international reach. With a relatively large membership base, LoveStruck is able to provide more opportunities for meeting ideal matches.
In 2018, the DateTix Group Ltd changed its name to Love Group Ltd; also changing its ASX ticker code from DTX to LVE. Thus, LoveStruck came to be a subsidiary of Love Group Ltd; and the other dating services under the umbrella of the Group (such as DateTix, Lovestruck Infinity, and Noonswoon) became its sister sites.
Background – Overview
As stated, LoveStruck started (when it was Lunch Date London) by introducing members for a quick drink, with little or no commitment. However, it quickly graduated into a platform that also connects people seeking long term commitment.
Today, the dating service combines its old self with its new self, and says it welcome “all 18+ singles looking for flirtations or more with like-minded people”. Thus, LoveStruck is for all, whether you are looking for a casual relationship, or more committal long term relationship. However, it tends to be more skewed to the seekers of the long term relationships.
Also, you can use the dating service no matter your sexual preference. That is, a man cam seek a woman or a man, and a woman can seek a man or a woman. This means that LoveStruck is LGBT friendly.
Who is it for – Overview
LoveStruck is a legitimate dating site. It is not a scam, as of writing this review. The internet became a dangerous place once scammers moved in and starting creating fake platforms to rip off unsuspecting netizens. Thus, before using any online platform, you will want to make sure that it is legit, and not one of the many fakes.
There are many ways to tell a legit dating service from the fakes. One of our first check of legitimacy is legality. This is because services that have appropriate company certifications are usually legit. LoveStruck ticks the box in this regards.
This is because the dating service is one of the brands of Love Group Global Ltd, which is a public Company. In the least, this means that LoveStruck is a 100% legal Company. Suffice it to say that scam platforms do not have company registration certificates, talk less of trading in a Stock Exchange.
Another check of legitimacy is industry-wide recognition, and Love Struck also ticks this box. LoveStruck is multiple awards winning dating service. For example, in 2014, LoveStruck received three awards at the UK Dating Awards (which included Dating Website of the Year, Singles Party of the Year, and Dating App of the Year). At the same awards, presented the following year (2015), the dating service also won the Online Dating Brand of the Year award. Suffice it to say that scam stores cannot be so recognized by industry watchers and leaders.
However, the ultimate test of any service is “fitness for purpose”, which is the extent to which the service does what it purports to do. In the case of dating services, “fitness for purpose” will be whether the dating service actually connects singles for wholesome relationship. Dating services publish success stories to communicate their “fitness for purpose”. LoveStruck ticks this “fitness for purpose” box; you’ll find a lot of success stories published on its website. However, there are many people that do not trust such self-published claims. We understand; you cannot be too trusting, especially when you’ll be parting of your hard earned money (and also giving of your heart, as is the case with dating services). Thus, we checked the independent online review platforms. Thankfully, we were able to find a couple of success stories of LoveStruck.
That said; for being 100% legal, for having received industry-wide recognition, and for having a record of successfully connecting singles, there is no doubt that LoveStruck is legit.
LoveStruck is safe. A legit online dating service will not rip you off, but except it is also safe, it will leave you exposed to other fraudsters. A safe dating service is one that: is able to protect users’ sensitive information, and also able to keep out fake/ scams members.
Sensitive information that a user submits to use a dating service includes personal data and credit card data. Needless to say, the user may be defrauded (or worse), if such information is not properly guarded and allowed to leak out to unauthorized third parties. Thankfully, LoveStruck addresses this safety concern. The dating service uses the industry standard Secure Sockets Layer (SSL) technology. SSL allows for the encryption of personal information and credit card numbers and also create a private channel through which this encrypted data is relayed. Thus, communication between your device and LoveStruck is shielded from third parties; and even if intercepted, cannot be read because of the encryption. Also, all information provided by users is stored on secure servers. You might want to know that Lovestruck Limited is registered with the Data Protection Registrar (with registration No. Z9561510); which means that the Company commits to complying with the latest Data Protection Act 1998, regarding the handling and storage of users’ data.
On the second perspective of safety; it’s not news that many unsuspecting members of online dating services get ripped off by scammers masquerading as members in the platform. In most of such cases, the victims would have been led along and given of their hearts; thus, in addition to the financial losses, there’s usually unquantifiable emotional and psychological damage. Thankfully, LoveStruck also addresses this safety concern. The dating service has one of the strictest verification processes in the online dating spheres. As mentioned earlier, profiles are manually cross-checked with social IDs, and only profiles that pass the checks are posted. This verification can weed off the bots, fakes, and scammers trying to get into the site. That said; it is safe to say that LoveStruck is safe in being relatively scammers-free.
Like any other online dating service, to use LoveStruck, you’ll have to register as a member. To register, you’ll have to go to the “Start your love story today” box on the landing page of the LoveStruck website, where you’ll find two fields – “I’m a” and “Aged between”.
Supply your sex and relationship preference in the “I’m a” field (e.g. guy looking for a girl), and supply the age range of the who you are looking for in the “aged between” field; then hit continue.
The box expands, allowing you to add other information, such as your first name, date of birth, and mobile phone number. Because you have to put your country code, your location will be supplied when supplying your phone number. However, your phone number will not be shown on your LoveStruck profile, or be shown to members in any way. It is requested here only as one of the many security checks of LoveStruck. That is, LoveStruck want to know from the onset if you are who you say you are.
Thus, after supplying your phone number, it will be verified. A number code will be sent to the phone number you supplied, and you’ll have to supply the code in the “SMS Code” field to continue. Then you have to choose from a drop-down list, to indicate how you heard about LoveStruck. After that, you can hit “Complete Registration”.
Having registered, you still have to answer some questions to create a profile. However, you don’t need to fret about this. This will be a simple user’s information, as well as a short description of yourself. It’s where you should make your interest and values be known. Also, you may want to put a little about your lifestyle (how you live your life). You’ll also have to upload a photo. You can actually upload more than one photo; but choose one to be displayed in your profile, while the others will go to your photo album. When your profile is complete, LoveStruck will review it; and it is only when it is approved that it will be published in the site (available to be seen by other LoveStruckers). However, it may take up to 36 hours for LoveStruck to complete its review and post the profile. Thus, you cannot register in LoveStruck, create a profile, and begin using the service immediately.
Signing Up – Overview:
When using a dating site, it is the profiles of other persons that you will be available to you in deciding whether to follow up any person. Thus, the profiles should hold enough information that will help you make an informed decision.
The dating profiles of LoveStruck ticks the box in this regard. The profiles are detailed; it doesn’t just show who the user is, but can also show as much as how the user views things (values and ethics), and what the user like doing (interests and lifestyle).
Though, the information contained in the profile is largely dependent on what a user chooses to reveal; the fact that the self-description section is shown in the displayed profile, and that LoveStruck advice users to include their values, interests, and lifestyle in the self-description shows that the dating service is committed to making their profiles display the appropriate detail.
Apart from having the appropriate detail, the profiles of LoveStruck are some of the best profiles in the dating industry because it is virtually impossible to be involved with fakes or bots. This is because LoveStruck verifies profiles, and displays a “Verified” badge. Thus, if you simply follow up only profiles that are verified, you are not likely to be involved with a fake or bot.
The verification process of LoveStruck is an identity authentication service. To have your profile verified, you only have to submit a link to one or all of the following social IDs: Facebook, Linkedin or Twitter. A staff (a member of the verification team) of LoveStruck will visit the respective page and check one or all of the following: your photos, job title, age, relationship status, and amount of followers/ friends. If the dating service is satisfied that what is supplied in the profile correlate with what is found in the various social IDs, the profile will be approved. When displayed, it will have the “Verified” badge as well as icons showing the ways in which it was checked. Thus, other LoveStruckers seeing the verified badge can have confidence that a user is a real person, and actually who he/ she says she is.
Admittedly, some fakes can go to any length to get into a dating site and masquerade as real members. For example, it will not be surprising if some fakes open social media account that corresponds with their fake dating profile just so as to pass LoveStruck’s profile verification.
However, it should be said that only die-hard fakes will pass. This is because simply having a social media account with IDs corresponding to your dating profile name is not enough. Many times LoveStruck do not approve profiles if the social ID profile is too new or unused to enable verification.
Profile Quality – Overview
Meeting people in LoveStruck is an easy process. The website makes match suggestions to its users. When you are a new user, it mainly uses your location to suggest persons who may be close to you. Based on your profile, it could also suggest persons in your age range or persons who share your interests. However, as you use the service, its behavioural analytics algorithm uses your activity (such as the kind of profiles you view, likes, send winks to, or add to your favourite list) to get a real understanding of who you actually like; and then send you matches using this information. Thus, the matching algorithm goes beyond your stated preferences, to your subconscious and unstated preferences.
Apart from getting match suggestion, users of LoveStruck can also search its database themselves for like-minded singles. Like almost every dating service in the market, LoveStruck has a basic search and an advanced search tool. The basic search tool allows filtering of profiles using age and location.
The advance allows you to narrow down your search to particular preferences and characteristics that you may be looking for, such as particular physical characteristic, background or interest. LoveStruck also allows searching for profiles using keywords. For example, if you like walking your dog, you can simply look for someone who also does that by inputting “dog walking” in the search bar.
When you do find a profile that you like, initiating contact is also easy-peasy. LoveStruck offers the regulars; from the quick likes, winks, to messaging. Some persons may be interested in a person (from what they see in the other person’s profile) but may not want to succumb to the huge commitment of an email. You may simply send a virtual “wink” to the person to see how the person will respond, or you may like the person to see if the person will like you back.
Sending messages itself is easy-breezy. More importantly, all messages are anonymous. That is, your actual email address is confidential, and messages are directed to your LoveStruck inbox and not to your private mail.
Though the communication/ interaction resources that LoveStruck supports are sufficient to fully date, it is disappointing that there is no support for anonymous voice calls. This is because, at some point in your dating journey, you may want to do voice call to hear how the other person sounds; but it may not have gotten to that stage where you feel comfortable to disclose your real phone number. Anonymous phone calls offered by some dating services are the solution; because it furnishes numbers will be shown as the user ID when members call each other. Unfortunately, LoveStruck does not support the service.
Making a Connection – Overview
Everything about using LoveStruck is relatively easy. The registration process is a simple, short process that shouldn’t take more than 60 seconds. Creating a profile is also not difficult. Though the verification process can easily turn the process on its head. As stated earlier, one will have to submit links to his/ her social IDs; and the respective page will be checked. Also, each photo uploaded will be checked, and posted only when approved; and such approval may take up to 24 hours. All of this can make using LoveStruck not as smooth-flowing as one will want.
However, you can use the service fully without verifying your profile; but since verification is available in the platform, other users will be more confident about verified profiles, and may feel that persons with unverified profiles have something to hide.
When it comes to dating with the service; it’s easy breezy. You can easily meet people either suggested by LoveStruck or filtered out by the search tool, and profiles give a good insight into the user. There is a the favourite feature; with it you add people to a favourite list that you can quickly follow check out later on.
Also, with mobile apps changing the mobile browsing, it’s imperative that the ideal online dating site develop mobile apps, so that “dating on the go” is not limited to using web browsers to access the site. LoveStruck also ticks the box in this regards. LoveStruck launched its app in 2010 and has apps for both Android and iOS devices.
Ease of Use – Overview
LoveStruck is a fee-based dating service, which means that you will have to open your wallet/ purse and pay for a service plan before you can date fully with the service. Should this make you leave. Granted, free services are appealing, but you should know that you are more likely to be successful with finding love in the fee-based dating sites. This is because many of the fakes will rather not spend their money; thus, they move away from the fee-charging services and jump on the bandwagons of the free services.
That said; you may be better served in a fee-paying dating site, so opening the wallet/ purse should not make you cringe. However, you shouldn’t have to pay more than is reasonable. Thus, the ideal fee-based dating service should be reasonably priced. LoveStruck does relatively well in this regards.
It should be said that LoveStruck has a free plan. However, the free plan is severely limited; that to fully date in the platform, you’ll have to upgrade to its paid plan. You’ll even find that in the LoveStruck website, free plan users are referred to as “non-members”, and only users with paid plans are called “members”. LoveStruck has two service plans – standard and Premium. Thus, subscribers are either Standard member or Premium members.
Either service plan has four subscription packs. All Standard members have access to the same features; the only difference between any two Standard members will be the length of time the service can be accessed. That also goes for the premium members. The rates are as follows:
As it is with every subscription-based service, users fare better with the longer subscription packs, because these are heavily discounted. Whether as a Standard member or a Premium member, the 3months pack gives just about 40% cost saving, the 6 months pack gives over just 55% cost savings, while the 1 months pack gives a whopping circa 70% cost saving.
As mentioned earlier, the free plan is limited and realistically cannot be used to date. Thus, it cannot be used to actually test the “dating services” of a dating service. As a result, some online dating services offer a time-limited free trial, which opens up all the features of a service plan to the users, allowing them to fully test the service.
Others that do not offer free trial recognize that committing long term to a premium service that has not been tested is not appealing; thus, they offer very short term subscription packs, such as 5 days or 1-week subscription. Such packs, though paid, will ensure that in case the user s not satisfied with the service, the losses are minimal.
However, LoveStruck does not offer free trials. To fully test the service, you’ll have to open the wallet/ purse and pay for a subscription. Also, they do not have the brief subscription packs that can be used for test-running; you’ll have to commit to at least a 1-month pack.
Pricing – Overview
It’s been mentioned that the free plan of LoveStruck is limited. How limited is it? As a Non-Member (LoveStruck’s word for free plan user), you will be able to do the following:
That means the only way to show a LoveStrucker (LoveStruck’s word for their users) that you are interested is to like the person’s profile. As a free user, no other form of communication is possible between you and another user. When viewing other person’s profiles, unlike some dating services that blur out the profile photo for their free users, LoveStruck allows you to view the profile photo (albeit free users still cannot view other LoveStruckers’ photo gallery)
Since there are two service plans (Standard and Premium); you can already guess that some special features will be exclusive to the higher priced plan. The feeling of being a subscriber to a service, and still missing out on some special features is not a palatable one. That said; as a Standard Member, you can have everything a free user has, as well as the following:
Premium Member is the elite class of LoveStruck. In LoveStruck’s words, Premium Members are “generally superior, better-looking, cooler, smarter, cleverer, etc”. As a Premium Member, you get everything a Standard Member has, and the following:
Free plan versus Paid plans – Overview
The ideal online dating service should offer hassle-free services and that include the payment methods. This is a no-brainer as you will not want to have a headache to spend your own money in buying a subscription. Thankfully, LoveStruck does relatively well in this regard. The dating service supports a range of convenient payment methods that include PayPal as well as credit and debit cards such as MasterCard, Visa, and Visa Delta.
Granted, LoveStruck does not blow us away with the range of payment options supported; but with the cards and PayPal supported, making payment for either of their service plans will be a breeze, no matter where you may be located.
It should be said that subscription in LoveStruck is automatically renewed; it is extended by the same duration as the previous subscription term. That is, if you are on the 3 months subscription in any service plan when it expires, it will be extended by 3 months on the same plan.
However, cancelling the subscription is also easy. You’ll simply have to send a mail to team@lovestruck.com requesting a cancellation, but the request has to be made at least two working days before the subscription is due for renewal.
Payment Methods – Overview
One thing about dating services is that your activity can be seen by other users of the service. For example, others will know it when you are online; when you are offline, other users will be able to see when you were last logged in; and when you check people’s profiles, they will know it. If you’ll want to keep all of these activities private, then “Incognito” was made with you in mind.
It allows you to keep online status, last log-in detail, who you’ve viewed detail 100% private. However, this is a premium feature exclusive to the Premium service plan, so you’ll have to be ready to, not only open the wallet/ purse, but also cough out some extra bills.
LoveStruck says that your love is yours alone; and as such, you should be able to decide exactly who sees what. If you are very picky and do not want every Tom Dick and Harry to buzz you, then this special feature was designed with you in mind.
With Privacy Setting, you control the visibility of your profile. Just navigate to “visibility Settings” from the main menu, and set either of your profile photos or the entire profile itself to “Only my favourites”, then only persons that you have added to your favourite list will be able to see it. That way, you control who checks you out and make sure that only persons that you are interested in getting to buzz you.
It does not mean that your profile will not be suggested to other LoveStruckers as a possible match. It will, but they’ll not be able to view it. There is a tingling excitement in this; as persons who receive your profile as a match but cannot view it should want to find out how you’re compatible. They can then request to view it by simply clicking on the hidden profile.
You’ll then get an email with a link to their profile; if you like what you see, you can then add the person to your favourite list, and he/ she will be able to view your profile. But if you do not like what you find in the person’s profile and will rather not want to be contacted by the person, you simply ignore it.
Date Ideas allow you to get other LoveStruckers who like doing what you like doing. It can be hard planning a date and not knowing if the other person will like the setting, place etc. If you don’t want to ever wrestle with such thoughts, “Date Ideas” was designed with you in mind.
It allows users to suggest a date idea. You can receive matches of persons who like your date idea, and you can also search profiles persons who like your date idea. Thus, you can see straightaway who is blown away by your idea.
Will you like to meet like-minded singles in a fun and relaxed way? If you answer yes to that question, then the LoveStruck Dating Events are organized with you in mind.
LoveStruck is one of the dating sites that have taken the dating game to another level by organizing events where members can meet one another in person (albeit in group settings). LoveStruck dating events include bowling nights, comedy and quiz nights, and Laissez-Faire parties.
The Laissez-Faire parties are very popular because they are free for “all” to attend; “all” means that it is not limited to only users of LoveStruck, you can bring someone else to the event, and neither you nor the person will pay any money.
At the Laissez-Faire event, LoveStruck will ghost-host a drinks night at a bar. Definitely, regular customers will be in attendants, but LoveStruckers will have an identification – taking their drinks with a red straw. Thus, you can chat up anyone with a red straw. LoveStruck usually have good numbers in each event, as over 600 users attend each event. So there is a real chance of meeting like-minded persons at these events.
One complains that you’ll see about LoveStruck is that of unwanted charges. This complaint is usually from persons who wanted out of the service but got charged anyway.
The reason for this is that LoveStruck auto-renews subscriptions; so most persons who might have left the platform find to their dismay that they are still charged for the service. To be fair to LoveStruck, it is clearly stated in their terms that they automatically renew membership subscription; in their words, “[they’ll] rather you spend more time dating and less time paying”.
Admittedly, someone who has planned to cancel a subscription at a later time can easily forget to do so. So it advised that you cancel your subscription as soon as you can so that you won’t be caught out with unnecessary charges.
Even the most sophisticated technology cannot stand in place of customer service. This is because no matter how effective service is, some users will have questions, while others may have issues with the service. Thus, the ideal service will arrange to effectively handle users’ questions and complaints.
LoveStruck does relatively well in this regards. The first step to getting help from LoveStruck is an FAQ page of the website. The FAQ page is very detailed, and contain information that’ll answer many of the questions that you have about LoveStruck’s membership options, search tool, privacy settings, profile verification, dating events, and more.
However, if the self-help articles of the FAQ page is insufficient, you can directly contact a customer support agent of LoveStruck. The customer support service of LoveStruck is available 24 hours a day, seven days a week. For such contact, the dating service supports an online contact form as well as the traditional email service.
The contact form can be accessed using the “Contact Us” link on the landing page of the LoveStruck website. For the email service, submissions can be sent to team@lovestruck.com. LoveStruck also does relatively well in terms of responsiveness. According to the LoveStruck website, you will get a response to your message within 24 hours. However, don’t be dismayed if you have to wait for up to 36 hours. But even at that, it is still faster than the support services of many dating sites out there that will have you waiting for well over 48 hours.
However, no matter how fast a service provider is in responding to emails, there are times a user will need instant feedback. Thus, it is disappointing that LoveStruck does not instant feedback customer support channels such as telephone or live chat.
Customer Support Service – Overview
LoveStruck is legitimate and also one of the leading online dating platforms in the UK for good reason. The dating platform ensures works to ensure that it is a safe platform free of scammers and fakes. It does this by a verification process that cross-checks profile information and photo supplied with social IDs. This verification process is exemplary.
Apart from being relatively free of fakes; LoveStruck also has a large membership size (owing to its merger with DateTix), which means that it provides more opportunities for meeting the ideal match. Dating on the go is possible as there are mobile apps, and the site is compatible with mobile devices. You can also use the platform to seek a heterosexual or same-sex relationship.
There is a free plan, though it is limited; while it can be used to create a profile, and search singles, you’ll have to upgrade to a paid plan to have any meaningful communication. Thankfully, the paid plans are competitively priced.
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In Singapore, this is a fraudulent company. at first when signing up, matchmaker told me a certain amount for profiling program. only other charges were when going for date at the office, to pay $15 for the drink. after almost one year of no matches, i asked what happened, and they say i have to pay booking fees to fix up dates. this is going back on their words, asking for more money in order to carry on with the program.
besides that, they tried to make a fraudulent charge on my credit card. i had to cancel my credit card for that. don't trust this company. director of the company in singapore is a chinese national, out to cheat people here.