mirraw is an online marketplace that offers a wide selection of Indian ethnic clothing for men, women and children. With over 20 million products from more than 10,000 sellers, mirraw.com is one of the largest e-commerce websites in India specializing in traditional apparel from across the country.
Whether you’re looking for sarees, salwar kameezes or lehengas, you can find it all at mirraw.com – with styles ranging from contemporary to classic designs to suit any occasion or budget. They also offer special discounts on select items during festivals and special days like Diwali and Holi so be sure to check out their website often!
Saying the history of Indian clothing history is rich and that the future of Indian fashion is bright; Mirraw comes out as an online shopping platform offering Indian ethnic wears to the world.
The big question is whether it is worthwhile to shop in Mirraw. Does the site hold a range of ethnic wears like sarees, salwars, lehengas kurtas, etc? What about quality; do the pieces feature high-quality material, tailoring, patterning, etc? What about prices; does Mirraw feature prices that are reasonable? If it has high-quality pieces at good price points, what about the service; does Mirraw offer top service that we’ll expect of the ideal online store (such as easy ordering, fast delivery, hassle-free returns, effective customer service, etc)? In the first place, is Mirraw legit, or is it just another scam platform?
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Yes, Mirraw is legit. It is not a scam because they will never take your money without shipping your products. And they also have been online for a very long time which is a good sign of legitimacy.
This Mirraw review will examine Mirraw in order to provide the information that will help you answer the questions and more.
Mirraw was founded by Shailesh Jain and Anup Nair. Like many other businesses, it was a failed experience that inspired Mirraw. Jain wanted to buy a saree for his mother, but couldn’t find a decent online store, so the idea of operating an Indian ethnic wear online store was planted. Fast forward to September of 2011, and Mirraw was born as a private business in Mumbai, India.
It is only fitting that there should be an online store serving Indian ethnic wears to the world. After all, at about 2500BC, India became one of the first places to grow and use cotton for making clothes.
Mirraw does not say it anywhere on its website (www.mirraw.com), but it is actually a marketplace. Thousands of Indian based sellers list the items in the site. However, it differs significantly from the conventional marketplaces around in its mode of operation. Most marketplaces only provide the platform; they do not get involved in the transaction process, as such sellers ship directly to buyers. However, Mirraw is very much involved in the transaction.
When you place an order in Mirraw, the item is delivered to Mirraw’s headquarters in Mumbai for quality verification. When the item passes the checks, Mirraw ships the item to you (the buyer). Mirraw started with Indian ethnic wears especially sarees and salwar, but has now expanded, including other ethnic wears, and going beyond that to include western wears.
It also provides stitching services. Stitching is basically customizing; as it allows you to choose a more detailed design pattern for your item. Stitching is not only custom-designed but also custom-sized. That is, you’ll have the item sewn to your measurements for that truly perfect fit. This means that while you can order items in Standard sizes, you can also send in measurements for custom-sized items.
With fraudsters ripping people off in cyberspace, before making any online transaction, it’s wise to determine that the online platform is legit. Thus, the giant question is whether Mirraw is legit. The short answer to that is yes. This is because of the following.
Legality – Our first check of a legit platform is always legality because stores that are 100% legal are less likely to be a scam. Thankfully, Mirraw ticks the legality box. The website is owned and operated by Mirraw Online Services Private Ltd, which is a 100% legal company that is duly registered with the Registrar of Companies, Mumbai (Registration Number: 221897). Suffice it to say that scam stores do not bother with legal company registrations.
Visibility and Industry-wide recognition – Another check of a legit online platform is industry-wide recognition because the scam stores largely operate in the shadows. Thankfully, Mirraw tick this visibility box. The website is globally known as a resource that provides Indian ethnic wears to the rest of the world.
Test of Time – Another check we use in determining a legit online platform is the test of time; this is because the scam stores are generally short-lived. Interestingly, Mirraw ticks this box, as it has been operating for over 8 years. Suffice it to say that 8 years is enough time for any scamming activity to be exposed; and following such exposure, the platform naturally dies.
Fulfilment of order – the ultimate check of a legit online platform is the fulfillment of orders; that is, when customers place an order, the store should deliver real and functional items. In this regards, Mirraw does manage to tick the box (but only barely). This is because Mirraw does fulfil orders with real products. Also, there are many customers that expressed satisfaction with the quality (functionality) of their product.
In conclusion, real and functional products are featured in Mirraw. However, as you’ll find in the “complaint” section of this review, there is a significant number of customers dissatisfied with the quality (functionality) of their products; and the poor-quality issues even worsen with refunds-related issues, leading to scam labels being sometimes thrown around.
However, with Mirraw being 100% legal, having industry-wide recognition, and largely fulfilling orders with real and functional products, it comes out as a legit platform.
Mirraw is safe. When shopping online, you’ll be sharing sensitive data (like personal information and credit card detail); thus, you’ll want a store that adequately protects this data and prevent it from leaking into the wrong hands. In this regards, Mirraw comes out relatively fine. It uses industry-standard data protection protocols including the use of firewalls and limiting access. It’s safe to say that Mirraw is safe.
You’ll want your shopping destination to offer a wide range of product so that you can get your related products in one place. Mirraw tick this box. Niche-ing to Indian ethnic wears, Mirraw gives you the full gamut.
Salwar Kameez – This is close to a pair of trousers and Tunic. You can shop Salwar Kameez: by style (Punjabi suits, straight suits, etc); by fabric (cotton, Georgette, Silk, etc), or by occasion (Party wear, wedding Salwar, festive, etc)
Sarees – The iconic Indian wear is basically a drape wrapped around the body and over the shoulder You can shop Sarees: by roots (Banarasi silk, Kota, etc); by fabric (georgette, cotton, pure silk, etc); by occasion (party wear, wedding, etc); by work (embroidered, printed, etc)
Lehengas – Basically a long skirt that falls around the ankles. You can also shop by fabric, occasion, and style
Kurtis – Basically a collarless and long (knee length) shirt. You can shop by fabric, occasion, work and style
Blouses – Saree blouses, which means generally short and showing stomach. You can shop by fabric, occasion, and look (fashion, traditional, or contemporary)
Jewellery – You can shop jewelry: by type (Necklace Sets, Necklaces, Bangles and Bracelets, Earrings, Anklet, Pendants, and Silk thread Jewelry); by Work (Temple Jewelry, Antique Jewelry, Terracotta Jewelry, Pearl Jewelry, etc); by Wedding ( Bridal Jewelry, Bridal Set, Mangalsutra, Maang Tikka, Nose Rings, etc). Featured Jewelry section holds, Booches, Jhumkas, Choker Necklaces, Danglers & Drops, etc.
The categories above features women wear. There’s also a Plus Size category that holds Salwar Kameez, Kurtis, Skirts, Leggings, and Blouses. However, Mirraw does not cater to only women but for everyone in the family. Thus, there’re categories for kids and men wear.
The Kids category holds the following sections and products:
The men category holds the following sections and products:
Also, it’s not news that what people wear is largely influenced by their religion. The Islamic religion famed for modest dressing; and its definition of modesty is not reflected in the regular clothing. Thus, Mirraw provides Islamic Wear category to cater for the Muslim customers. The Islamic Wear category holds the following sections and products.
However, Mirraw is not all Indian. For all those who’ll want the western look. There’s a Western Wear category which holds the following sections and products
Lastly, Mirraw is more than fashion. It has a “Home and Living” Category where you’ll find home items like Bed Sheets, Tapestries, Curtains, Pillow Covers, Table Cloths, Carpets, Sculptures, and Decors
You contact with the retailer when shopping online is the website; thus, for a smooth experience, you’ll want an intuitive and easy-to-use website. Thankfully, the Mirraw website ticks this box. The clean website holds a menu which will take you to the products categories. As a fast-track to searching for an item, you’ll also find different product sections in the home page.
Alternatively, there’s a search button in the page which you can use for product searches. Whether you use the product categories, the short-cut product sections on the homepage or the search button, upon finding an item that pricks your interest, clicking on it will take you to its description page.
The page holds every detail you’ll need to make your buy-decision, including product description and specification. You can also view other product photos including close-ups of detailing. The page also shows whatever promo is on the item, its shipping details (the shipping details (shipping service used, cost, and estimated delivery date), accepted payment methods, return policy, etc.
If you like what you see, you can then choose a size, choose stitching needs, and click “Buy Now”. When you opt for stitching, a measurement form will be emailed, which you have to fill and mail back within 48 – 72 hours from time of order placement.
One of the good parts of Mirraw is that you are not required to register and create an account to make purchases. Because account creation requires submitting personal information that will be stored in a file, many customers will rather not register. Mirraw caters to these by allowing you to complete order using guest login.
After hitting “Buy Now”, your item will be added to cart. You can go to your shopping cart at any time, review your order, and click “Checkout”. In the page that opens, add your shipping address; after which you can choose your payment method and complete payment. Once your order is successful, you’ll receive an email and SMS.
Sometimes customers want to cancel an order after placing it. Thankfully, Mirraw allows this. All orders can be cancelled, but such cancellation must be within 24 hours of order placement.
Money is hard to come, and even it’s easy to come, no one will want to throw money away easily. Thus, you’ll want to find a shopping destination that features reasonable prices. Mirraw shines in this respect. You’ll find that many products on the website are considerably lower than you’ll find them in many other destinations.
The additional fee for stitching varies for blouse, dress (Salwar, Anarkali, and Gowns) and Lehenga. For Blouse, regular stitching cost $8.00 and custom stitching cost $12; while for Dresses and Lehenga, regular stitching cost $10.00 and custom stitching cost $15.
Promotions allow customers to get items for free or for less than the items’ full prices. Thus, customers gravitate towards stores that run regular promotions. Mirraw comes out as such a store. They’re always too many of these.
At the time of writing this review, some of the promotions running included: clearance sales + $1 stitching + free shipping; buy 3 get 6 free special offer, etc. You can also subscribe for the Mirraw newsletter so as not to miss any offer; this is incentivized, as you’ll get up to 50% off of your next purchase.
You want to find a range of convenient payment methods so that paying for your order will be straightforward no matter where you are. Be rest assured that it is. Mirraw accepts payment made using credit cards (Visa, Mastercard, American Express and Mastro), PayPal, and Bank Transfer
With online shopping, the items have to be moved from the retailer’s fulfilment centre to your location. Thus, it’s important to consider: whether the retailer ships merchandise to your location, how long it’ll take after placing the order for the item to get to you, and how much it’ll cost.
If an online store doe not directly ship to your location, receiving delivery of your online order may be unnecessarily difficult. Thus, you’ll want the ideal online store to ship to many worldwide locations so that your location is more likely to be covered. Mirraw aces it in this regards. It ships worldwide, to 200+ countries around the globe. Thus, you can buy Indian ethnic wear from Mirraw no matter where you are located in the world.
Stores that take forever to deliver are generally perceived as not ideal. Thus, the ideal store will feature fast delivery. All items bought in Mirraw will ship from India. They first get to Mumbai for quality verification, before they ship to the customers’ address. However, delivery typically takes 15 – 18 days to ship to locations outside India (international shipping). Where stitching is required, an additional 7 – 10 days is used. Thus, stitched products take 22 – 28 days.
The total acquisition cost for any online purchase is the item’s price and its shipping costs. Thus, even for an item acceptably priced, high shipping cost may make it too expensive to acquire. Thus, the ideal online store should feature shipping costs that are as low as possible.
Shipping costs in Mirraw vary depending on the item and the location it is shipping to. You’ll find the applicable shipping cost when checking out.
However, when checking out Mirraw for this review, we found the shipping costs quoted (for items we put into our carts) to be relatively fine. On many items shipping to the US, we found that free shipping was offered with a minimum purchase requirement of $99. Where free shipping does not apply, the shipping cost was also quite okay. For most of the times, we got: $5 for the first item and $5 for the additional item; and $10 for first item and $2 for additional item.
Many times, online orders do not turn out to be expected. Instead of holding on to an unwanted item, customers will want to be able to return it to the retailer and get a replacement or a refund. Thus, stores that allow returns to come out attractive.
Thankfully, Mirraw allows returns. However, its return policy does not rank as among the best (from a customer’s perspective). For example, items that are eligible for returns are only: items delivered to you in a damaged/ defective condition; and items that differ from the image displayed on the website. This means that you cannot return an item simply because you do not like it, or because it does not fit.
Another group of ineligible returns is stitched products. As Mirraw explains “Stitched products are customized as per your measurements so it cannot be resold/ reused and thus will NOT be eligible for returns/ refunds in any case”. While return restrictions on customized product are understandable; this hard stance (not eligible… in any case) means that in even cases of botched stitch jobs, the buyers can’t return the clearly defective item and get a refund.
Also, items must be returned within 7 days of delivery. This is most likely the time to ship the return package, and not the time for Mirraw to receive the return package. However, the online fashion industry is spoilt with a 30 days return window (time for the retailer to receive the package); which is friendlier than the “7 days” return window of Mirraw (even if it’s just the time to hip back the package).
Another consideration is the return process. You won’t want a cumbersome process that’ll add to the frustrations of receiving an unwanted item. Mirraw does relatively well in this regards. If you receive an order that you’ll want to return, you have to contact Mirraw. It advises that contact should be made within 48 hours of receiving the delivery. Simply log in, proceed to “My Order” and Select Your Order To Return. Indicate the items you want to return, and indicate your reasons – simply select an option from the “reason” menu (and if desired, use the Notes box for additional information). Choose the resolution desired (replacement, refund, or coupon); then submit the form.
After review, Mirraw will email you an approval with return instructions; you can then package the item and ship to the return address given in the return instruction email. Then you must come back to the site to enter the courier name and tracking number.
Another important consideration is how long it’ll take to receive your refund. In this regards, Mirraw promises that upon receipt of the package, the returned item is promised in 7 – 8 working days, after which the refund is issued.
Another important consideration is how much it will take to make a return. Unfortunately, Mirraw does not offer free returns. There are no restocking fees but customers will have to cover the cost of return shipping. This also does not come out as friendly.
Yes, in many stores customers bear the cost of return shipping, but the store cover such costs whether the reason for returns is a fault of theirs (such as when the item delivered is defective, damaged, or not-as-described). Defective, damaged, or not-as-described items are the only returnable items in Mirraw, which means the store should be covering these costs. Think of bearing the cost of returning a defective item that was delivered to you.
The legit online store will also have an effective customer support, because there’ll be customers that’ll have issues with their orders and others that’ll simply have questions.
Mirraw supports the self-help resource. You’ll find an FAQ page where articles are arranged in the following sections – Order, Cancellation & Returns, Payments, Wallets, Shipping, Stitching, and Others. However, if this resource does not satisfy you, you can directly contact Mirraw.
For direct contact, it supports email and telephone services. For the email service, you’ll find an online contact form in the “Contact” page of the website. Alternatively, you can send an email directly from your account, using the email address: mcare@mirraw.com. Mirraw promise a response within 24 – 48 hours. For telephone service, the one of the numbers to call is +1-949-464-5941. The service is available Monday through to Saturday.
Complaints can help you gauge how well a company is, because the legit and ideal company will not be overridden with complaints. In this section, we checked the independent customers’ review platforms like Trustpilot.com and Sitejabber.com. At best, Mirraw has mixed ratings. While its average rating in Trustpilot.com is relatively fine (3.9/ 5 by 3,510 reviewers), its rating in sitejabber is relatively poor (1.3/5 by 456 reviewers).
However, in both platforms, some unpalatable themes stood out, which include: misleading prices, late delivery, quality issues, refunds issues, poor customer service, etc.
This problem rears its head when certain orders are not fulfilled. As customers observe, the original order is “steals” (very good price for very good quality items). When the orders are cancelled, Mirraw’s explanation is that the item “is defective” or “fails quality checks”.
If you are wondering why customers will complain that an order is not fulfilled with “a defective item”; it is because when the first order is cancelled, they cannot place another for an item of comparable quality. That is, at that price point, they can only order a product of considerably lower quality, or top-up to buy a product of similar quality.
Thus, customers feel misleading prices are intentionally listed; and that after collecting your money, the platform claims it cannot deliver (giving the defective-excuse), and then box you into getting an item a grade lower, or to stump up more money for an item of equal grade.
Some of these complaints are:
In one review (Preet in Trustpilot), the customer insisted that the “defective item” be sent; and Mirraw insisted back that another order be placed. Of course, the new order will pale in comparison to the first in terms of value.
Another complaint that was significant enough to warrant mention is late delivery. Just too many customers complain of having to wait way pass the promised delivery time. For example:
Another complaint that stood out is poor quality. The complaints ranged from receiving items significantly different from pictured, to product being of poor quality, to stitching being poorly done, etc For example:
With quality issues, you’ll expect to be many requests for returns and refunds. However, it will seem that not many customers are successful in these. The refund issues manifest in various forms, ranging from Mirraw not responding to return requests or not approving returns, to not giving full refunds or giving store credits instead of cash refunds to original payment method. The following are specific reviews from the independent platforms.
It should be remembered that with Mirraw’s policy, it does not accept returns for stitched products. In our opinion, a wrongly stitched or poorly stitched item is defective; and since “defective items” are eligible for returns, such items should be returnable. Also, Mirraw’s return policy does not allow it to accept returns for sizing issues. Given that sizing dispute is one of the major reasons for returns in the fashion industry; Mirraw’s no-no on sizing is really disappointing.
Then there is the issue of giving people only a part refund when you have a “100% money-back guarantee” seal plastered on the landing age of your website. Worst still, there’s the issue of going against your word to issue store credits (instead of cash refund) even after the customer only reluctantly agree to the part refund. In our opinion, these two defy any explanations.
In our experience, being out-of-money is the main reason customers attach the “scam” label on retailers. Even if a product does not arrive or is overwhelmingly unsatisfactory, customers who get their money back will not cry out too loud, if there will be any cries at all. Thus, with refund issues rearing its head in Mirraw, you’ll find that in many platforms, customers easily throw the “scam” label at the company. However, as we noted earlier, Mirraw is a legit online store, albeit one that needs serious fixing especially in processing refunds.
Mirraw is a legit Indian ethnic wear store. It is technically a marketplace housing thousands of Indian-based vendors; however, its involvement in the transaction process will pass it off as the store doing the actual selling. When you place an order; the item is delivered to Mirraw, who inspects it before shipping directly to you.
Checking the site, you’ll find gorgeous pieces covering the popular Indian ethnic wears – Sarees, Saree blouses, Salwar Kameez, Lehengas, Kurtis etc. Men’s ethnic wear, Kid’s ethnic wear are available; as well as western wear. Away from clothing, you’ll also find fashion accessories and home & living products.
While its great range and easy buying process are positives, the main draw of Mirraw is its pricing. You’ll find great (relatively low) prices in every product category. Lots of promotions are regularly available further slashing prices by as much as 80%. You can buy from anywhere in the world, as Mirraw ships worldwide.
However, that is as good as it gets. Customer reviews suggest that being delivered a poor quality item is very likely. Worse still, Mirraw has a return policy that is not very great, as it rules out returns of many items that you may be able to return in other stores (such as botched stitched products and ill-fitting products). Even worst is that Mirraw is not known for hassle-free refunds; customers’ reviews suggest that you’ll only get a part refund and this will come as store credit.
Conclusively, Mirraw is a legit site to get Indian ethnic wears. It sure delivers real and high-quality merchandise and at comparatively lower prices; but when you receive an unsatisfactory item (which is likely), getting a full cash refund will be difficult.
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Mirraw is a Fraudulent company selling substandard, poor quality products; even used and dirty products. They send wrong items for which no return/refund is provided. Customer Service is horrible - no resolution is provided even after multiple follow-ups. Beware guys - Mirraw.com is a complete scam! I have never had any worse experience with an online retailer in my entire lifetime!
I made 2 orders,
In both cases they reported to DHL (the carrier) very inflated invoices (5 times the real sum of my purchase in each case) because of their systematic mistake I was requested to pay a very huge fee to customs in my country which I decided not to pay (almost same sum of money as my original order).
I contacted their customer support, and they know nothing and can help with absolutely nothing. they didn't correct the reported invoice to DHL and I didn't pay the huge custom fee resulting from their mistake and eventually lost my items and money!
Do not count on customer service at all. they know one sentence only. We are sorry but this is your country requesting you to pay the customs... what about your shitty mistake in reporting the original sum of my purchases???????????!
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Scam!
Mirraw is a big cheat. Please help me to complain about it. Their website is fraudulent and their customer service is fake