TopShop is a UK based fashion retailer. Having started in 1964, Top Shop is one of the longest-running fashion shops in the business today. They started as a branch extension of a department store (Peter Robinson); the extension was called Peter Robinson’s Top Shop, and they sold fashion items targeting the young.
It was in 1974 that they launched as a separate retail brand. Top Shop grew and established many more stores all over the UK. Top Shop expanded into the US in the early 2010s.
They simultaneously oversaw expansion drives into Asia, Australia, Europe, and Africa (South Africa). They currently operate over 320 shops in the UK alone, and another 272 shops (including franchises) in other parts of the world.
Top Shop currently operates as a part of Arcadia Group Ltd which is a multinational retailing company that owns and operates other clothing retailers such as Burton, Dorothy Perkins, Miss Selfridge, Wallis and more.
Top 5 Most Popular Fashion Stores Online:
Top Shop operates as a women’s wear clothing brand. They draw products from some of the best brands in the business such as Adidas, Champion, Calvin Klein, Tommy Hilfiger, Glamorous, Club L, Jaded London, Quay Sunglasses, Selected Femme, Ivy Park, and more.
The online shop can be found at www.topshop.com. The website can be used for online shopping by anyone who is 14 years of age and older.
TopShop is a UK based women’s fashion retailer. Their name says much about what they think of themselves; they even advertise as the “style setter and the star of your wardrobe” and the “Mecca for cool girls”. That would mean that they are the go-to destination for exquisite fashion styles.
Does Top Shop really set the styles in the fashion circles? Do they offer fashion products and the service that should make every young woman go to the store for their fashion purchase? In the first place, is TopShop legit?
This TopShop review will examine Top Shop in order to provide the information that will help you answer these questions and more.
TopShop is a legit store. It is not a scam as of writing this review. They have been online and delivering exactly what customers ordered from it. And you have a chance to return the item if you are not satisfied.
However, when doing any transaction online, you want to make sure that the platform is legit so that you’ll not fall prey to cyber fraudsters. These fraudsters sometimes set up fake stores where they lure people into paying for non-existent products that will not be delivered.
There’s no doubt that Top Shop is legit. The first check of legitimacy is legality. In this regard, Top Shop is a duly registered company with registered headquarters in London. They also operate as part of the Arcadia Group, which itself is a 100% legal and reputable multinational retailing company. Suffice it to say that no scam store will seek legal recognition.
There are other considerations that establish the legitimacy of Top Shop. First, the Top Shop name has been in the public sphere for over 55 years, while Top Shop has been operating as a separate entity for over 45 years. Suffice it to say that no scam store can operate for that long a time without being called out.
Top Shop also has a history of fulfilling orders. There over hundreds of self-owned stores that hold millions of merchandise, which gives them the capacity to fulfil orders. Where scam stores do not fulfil orders, Top Shop ships merchandise worldwide from their fulfilment centres.
Top Shop has been a major sponsor of the London Fashion Week, which is a clothing trade show that takes place in London twice a year and that showcases over 250 designers to a global audience. Being that the London Fashion Week is one of the so-called “big four fashion weeks” that includes New York, Milan and Paris; it will take some feat for a scam store to be associated with the event.
In fact, scam stores exist only to rip people off; suffice it to say that such stores will not risk the publicity or the parting of money that goes with sponsoring fashion events.
Top Shop has sold a lot of franchises, and these franchised stores operate in different countries of the world. Suffice it to say that a retail outlet will only buy the right to a business name if the business is well established and burgeoning. Thus, there’s no doubt that Top Shop is legit.
TopShop is also safe. You also want a store that is safe. A safe store is one that effectively protects the sensitive information that you share with them. When you use an online store, you share information such as your personal information and your credit card details. You don’t want such information leaking to unauthorized third parties.
Top Shop says that they are committed to maintaining your privacy. The website uses SSL technology which creates a secure link between devices and their servers during data exchange ensuring that any data shared is private.
It also encrypts the data before sending it through the channel ensuring that it is unreadable even if intercepted by unauthorized third parties. With such a technical measure in place, there’s no doubt that Top Shop is safe. Visit more similar fashion at Prettylittlething and Rotita.
The ideal fashion store will be a one-stop-shop that allows you to get all or most of your fashion needs in one place. Getting your items in one place saves you the inconvenience of checking up multiple fashion stores.
There are also cost savings associated with getting your items in one place. First, you may qualify for large order discounts; secondly, you’ll have to pay to ship one order, instead of paying differently to bring in your different orders from multiple stores. A fashion shop would only qualify as a one-stop-shop by offering a wide product range.
Top Shop speaks big of itself with its name; and in this regard, they not only speak big but act big. The fashion retailer sells women’s clothing; and in their niche, they provide a wide range of fashion products. You’ll find every women’s clothing (from casual wear to workwear, and from swimwear to bridal wear), as well as the fashion accessory to make a complete style.
The different categories you can shop from on the site, as well as the items you’ll find in each category, are as follows:
Dresses (slip dresses, shirt dresses, bodycon dresses, pinafore dresses, wrap dresses, bardot dresses, shift dresses, skater dresses, mini dresses, midi dresses, maxi dresses, petite dresses, maternity dresses workwear dresses, etc) Jeans (Jamie jeans, Joni jeans, Mom jeans, Editor jeans, Leigh jeans, Orson jeans, Hayden jeans, Sidney jeans, Flared jeans, Boyfriend jeans, wide leg jeans, maternity jeans, etc), Denim, Shirt Blouses, Jackets & Coats, Jumpers & Cardigans, T-Shirts, Trousers & Leggings, Hoodies & Sweats, Playsuits & Jumpsuits, Shorts, Skirts, Suits & Co-ords, Camis & Vests, Bodysuits, Lingerie & Nightwear, Loungewear, Workwear & Suits, Maternity, Petite, and more
Heels, Sandals, Boots, Trainers, Flats, Going Out shoes, Wide Fit shoes, and shoe Accessories
Beauty hub, Bags & Purses, Hats, Scarves, Sunglasses, Belts, Jewellery, Watches, Socks and Tights, Hair accessories, phone accessories, Gifts and Novelty items
Another important consideration when looking at stores is the size of their inventory. The ideal store will not only have a wide range of products but will also have a large number of items in each product section. A large inventory of every product type ensures that no matter the product you’re looking at buying on the site, there is a large selection to choose from which will make it more likely to find something that appeals to your taste, preference and budget.
Top Shop does well in this regard because they hold a large inventory of most of their product sections. For example, at the time of writing this review, in the clothing category: the dresses section had over 450 different styles, the jeans section had over 500 different styles, the Tops (blouses) had over 250 different styles, and so on.
It was no different in the accessories category. For example, there are over 500 products in the shoe section and over 230 products in the bags $ purses section. Many online stores stock their clothing category well but fail miserly in their accessories, but Top Shop does admirably well in both categories. With hundreds of different products to choose from in every product section, you’re sure to find something that you like and that matches your budget.
When assessing stores, even more, important than product range and inventory size is product quality. You’ll want that the items in a store are of high quality. Quality means different things to different people; good fabrics (material) and expert tailoring are some of the quality attributes that some will want to see. It should be said that the items that we got from Top Shop for this review ticked those boxes.
The fabric was excellent; the fit was good, and it showed excellent seam finishes.
Another thing that people tend to converge on is that quality fashion pieces will be timeless. That is, the items should last a long time, without significantly changing form or colour. We were unable to use the Top Shop clothing for a significantly long time in order to get the information to rate its durability.
So we resorted to looking up customer reviews of Top Shop quality. It can be gleaned from the reviews that customers are largely satisfied with the quality of Top Shop items. You’ll find reviews stating that “Top Shop items are nice”. However, you’ll also find some negative reviews stating that clothing goes wobbling after a few washes; but such reviews are not significant enough to be a theme.
The price of items is one of the first things that potential buyers look at. No matter the perceived quality of a clothing piece, no one will be willing to pay what is perceived as unreasonable. Thus, the ideal online fashion store will have prices that are reasonable.
You’ll find that the prices of items in Top Shop are in the okay range; though they may not be considered very cheap, they are not even close to being expensive. For example, at the time of writing this review: most of the dresses in the store are in the £20 – £55 price range, most of the jeans were priced at £35 – £45, and most of the blouses were going for £30 – £45. To put this in perspective, you’ll be hard-pressed to find clothing pieces less than three digits in the stores considered expensive.
While Top Shop is not the cheapest fashion destination you’ll find, it’ll not burn a huge hole in your finances either. And you’ll be able to get some exceptional pieces at some very reasonable prices.
Promotions are simply cost-saving offers. Promotions allow customers to get items for free or for less than their full prices. Thus, the ideal shop will run lots of promotions.
Top Shop is one of the online fashion shops generous with promotions. They run different promotions from time to time. The promotions are usually time-specific, so you’ll have to check the website from time to time to know what promotion is running at any particular time. For example, at the time of writing this review, on getting to the landing page of their website, we were greeted with “20% off all Jerseys Tops, Denim Skirts and Brands”.
Top Shop also gives a student discount. If you show a valid student ID or present a Studentbeans or Unidays ID, you’ll be given a 10% discount on your purchases. While having a student discount is fine, the 10% offered is less than the student discount that most fashion stores give (which is usually up to 20%).
You want an online store that allows you to make your payment without hassles. Thus, you’ll want support for a range of payment methods so that you can easily find one that is supported to conveniently pay for your order.
Top Shop ticks the box in this regard as they support Klarna. If you’re familiar with the system, you’ll know that Klarna offers all the popular payment methods in one payment solution. That is, Klarna allows you to pay in a number of different ways; you can use PayPal, credit and debit cards (American Express, Visa, Visa Debit, Visa Electron, Maestro, Master Card, and Solo), Union Pay, Ali Pay and more.
If an alternative payment method is a concern, you won’t be too disappointed with the options that Klarna opens to you in Top Shop.
Have you found that wonderful piece in Top Shop that you must have now but do not have the funds ready to complete the transaction? You can still have the piece because Top Shop offers alternative financing with Klarna which allows you to buy now and pay later.
It’s a simple, easy, and interest-free financing plan that allows you to complete your payment in two months. Klarna slices the payment into three instalments; you’ll be required to pay the first instalment at checkout, the second instalment is automatically debited from your account one month later, and the third instalment is also automatically taken from your account one month following the payment of the second instalment.
The best thing about the Pay Later financing plan is that it is interest-free, meaning that the total you’ll pay for the item will be the amount of the item.
Shipping is something you cannot do without in online purchases because the purchased item has to get to you. The important shipping considerations are the shipping destinations of the online shop, the shipping/ delivery times of the online shop, and the cost of shipping.
Before looking at the items in a fashion shop for something you may like, you’ll want to consider the locations that the shop serves to know if the shop ships to your location. If they do not ship to your location, it will be difficult to receive delivery of your order, so you’ll have to look at another shop for your purchase. Thus, the ideal online fashion ship will ship to as many worldwide locations as possible.
Top Shop does relatively well in this regard. According to their website, they ship to over 100 countries across the world. If you are in any of the countries, you may proceed to Top Shop for your fashion purchases, and they’ll deliver to you. The countries are: Albania, Andorra, Anguilla, Armenia, Australia, Austria, Azerbaijan, Bahamas, Bangladesh, Barbados, Belgium, Bermuda, Bolivia, Bosnia and Herzegovina, Brunei, Bulgaria, Cambodia, Canada, Cayman Islands, Central African Republic, China, Colombia, Cook Islands, Croatia, Czech Republic, Denmark, Djibouti, Eritrea, Estonia, Falkland Islands, Faroe Islands, Finland, France, French Guiana, Gambia, Germany, Greece, Greenland, Guadeloupe, Guernsey, Guyana, Holy See, Hong Kong, Hungary, India, Indonesia, Ireland, Italy, Jamaica, Japan, Jersey, Kazakhstan, Kenya, Kiribati, Korea (South), Kyrgyzstan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macau, Madagascar, Malaysia, Maldives, Marshall Islands, Mexico, Moldova, Monaco, Montenegro, Morocco, Nepal, Netherlands, New Caledonia, New Zealand, Niger, Pakistan, Panama, Poland, Portugal, Puerto Rico, Romania, Saint Georgia & Saint Sandwich Islands, Saint Kitts and Nevis, Saint Lucia, Saint Pierre and Miquelon, Samoa, San Marino, Sao Tome and Principe, Serbia, Seychelles, Singapore, Slovakia, Solomon Islands, South Africa, Spain, Sri Lanka, St. Vincent and the Grenadines, Suriname, Sweden, Switzerland, Taiwan, Thailand, Togo, Tunisia, Turkey, Turkmenistan, Tuvalu, United Kingdom, United States, Uruguay, Vanuatu, Vietnam, and Virgin Islands (British).
The 112 other countries (other than its UK domestic territory) that Top Shop ships to is more than the number of countries served by many online fashion stores. Thus, with Top Shop, your destination is more likely to be covered.
You don’t want to wait forever to receive delivery of your order, so the ideal online fashion shop will offer fast delivery. Also, you don’t want to pay more than reasonable for your order to be delivered, so the ideal online fashion shop will have shipping costs that are as low as possible.
For domestic order within the UK, there are a number of delivery options which includes Standard Delivery (to home, and to store), and Express Delivery (to home, to store, and to myHermes ParcelShop). Thus, the shipping times and shipping cost depends on the chosen delivery option.
The Standard Delivery to the home will deliver the package to your door. It takes up to 4 working days, and it cost £4 for all orders under £50 but is free for all orders over £50. The Standard Delivery to store will deliver the package to a selected store close to you, and you’ll go there for pick up. The delivery takes 3 – 7 working days, and it is free.
All Express Deliveries are Next Day deliveries (that is, the item will be delivered the day after the order placement); but to receive the delivery as scheduled, you’ll have to place the order by 9 pm on weekdays or 12 pm Sundays. Express Delivery to home costs £6; Express Delivery to store costs £3; while Express Delivery to myHermes ParcelShop cost £4 for orders under £50, and is free for orders over £50.
For international shipping, the shipping cost and shipping times are largely determined by the country the order is travelling to. Only delivery to home is available; the Standard option is available for all international territories, while the Express option is available for all but 9 (which are Cook Islands, Croatia, Falkland Islands, French Southern Territories, Greenland, Kazakhstan, New Caledonia, Samoa, and the Solomon Islands).
For Orders travelling to most European Countries, Standard shipping takes 4 – 7 days and costs €5 – €7, while Express shipping takes 3 – 4 days and costs €10 – €20. For Canadian orders, Standard shipping takes 5 – 8 business days and costs £7.50, while Express shipping takes 3 days and costs £20. For US orders, Standard shipping also takes 5 – 8 business days but cost $10.00, while Express shipping takes 2- 4 business days and costs $30.
Thankfully, free shipping is also provided for international orders. It applies to orders over £100; but for Australian orders, free shipping applies to orders over £75. It’s good to see that free shipping is offered worldwide, unlike many online fashion stores that offer free shipping on only domestic orders.
The qualifying order for free shipping is also relatively low, at least, for domestic orders. It is $50 domestically, which is one of the best offers you’ll find; internationally it is £100 (and £75 in Australia), which is also not over the top. Thus, you’ll not have to break the bank and spend more than intended just because you’re chasing free shipping.
Where free shipping does not apply, we find that Top Shop offers flat rates, which is very good because your shipping cost will not increase with an increase in the size or weight of your order. Also, the rates are relatively fine – standard shipping ranges from £4 to £10.95, while Express Shipping ranges from £6 to £40.
For the shipping times, it should first be noted that the advertised Standard shipping times are transit times; this means that if you use standard shipping you should allow some time for processing of the order and dispatching it to the carrier before the advertised times start counting off.
Express deliveries are expedited deliveries; and according to the Top Shop website, such orders would be processed and dispatched until midnight; so order processing time that stretches the delivery of the Standard shipping should not affect the Next Day promise of the Express shipping.
However, the many customer reviews found on independent customer reviews platforms show that Top Shop does not live up to its delivery promises.
First, Top Shop does not state how long their order processing time is, so when you use Standard shipping, you know how long your order will take in transit but do not know how long it’ll take before it is dispatched for it to start its journey; thus, there is really no way of estimating how long it’ll take to receive your order.
Many of the negative reviews of Top Shop centre on late deliveries. It’s safe to reason that many of the customers using Standard shipping had only the quoted shipping times in mind without factoring in the order processing time.
However, this is not to excuse Top Shop because unlike some fashion shops committed to fast delivery, Top Shop did not furnish an estimate of order processing time for their Standard Shipping. More so, the online customers’ reviews show that Top Shop also delivers late even for Express Shipping, despite the fact that the Next Day delivery promise of Express Shipping is supposed to be “immune” to order processing time effects.
In Trust Pilot (which is one of the most reputable independent customer reviews platform on the web), Top Shop has an overall “bad” rating with 62% of the 627 reviewers giving the fashion shop the worst possible rating. Themes in their review include: “items not received”, “items FINALLY arrived”, “still waiting for items”, “always late”, etc.; and just too many of such late delivery complaints were for supposedly expressing orders.
That said; it’s safe to say that when you shop from Top Shop, you will most definitely receive delivery of your order, but it might be later than you expect even if you pay for expedited delivery.
There are many reasons why you may not be satisfied with the item when your order is delivered. Being that you made the buy decisions without having physically assessed the item, it may lack the wow factor when it is finally before you.
Also, anything could happen to the package in transit leaving the item that gets to you damaged. Also, since fashion products are sized products, you may have ordered the wrong size. Whatever the case, you’ll want to be able to return (back to the shop) an item that you are not totally satisfied with. Thus, the ideal online fashion store will have a returns policy allowing returns for exchange or refunds.
Top Shop does allow returns. There are three ways to return domestic (UK) orders to Top Shop – returns to store, return via Parcelshop, and return by post. But it should be noted that only items bought in store can be returned to the store, while all items bought online must be returned by post. However, for international orders, only return by post is available.
No matter how you choose to return an item, you won’t want to be frustrated by a cumbersome process; thus, the ideal online fashion store will offer easy returns. In Top Shop, returning in-store is just a matter of taking the item to the Top Shop store closest to you.
Returning via Hermes Parcelshop is available only in the UK where there are some 4,500 participating stores within the UK that you can send the returns package. Returns via post are available for all orders.
Returns are simpler in Top Shop than it is in many online fashion shops because Top Shop does not require you to create a Returns Authorization Number. For the Hermes Parcelshop option, you’ll find a Hermes returns label enclosed with your order. Where the returns label is not with the order, the process of generating one is also very simple and straightforward.
An important consideration in return policies is the returns window, which is how much time you have from the delivery date to return the item to the store. Usually, if the item gets to the store after the allowed time, they’ll not accept the returned item; thus, you’ll want a wide returns window so that you’ll not have to race against the calendar when returning items.
Top Shop allows a returns window of 28 days when returning items to the store, but 14 days when using the other returns options. Many of the competition offers a 28 – 30 days returns window which is like the industry average. Thus, it’s disappointing that Top Shop has a reduced window of 14 days for returns via post.
For the same reasons you need an easy returns process, you wouldn’t want to return an item only to find the process cost-prohibitive. Thus, you’ll want the lowest possible cost for returns.
The lowest possible cost is zero, which is free returns. Interestingly, Top Shop advertises that they offer free returns. The returns labels that are provided for domestic orders are not only prepaid but free, which means that nothing will be subtracted from your refund as the charge for the returns label. However, international customers will have to bear the cost of return shipping.
You’ll not want to wait forever to get your refund after you’ve returned an item to an online fashion store. Thus, you want a store that processes and issue refunds as fast as possible, especially where you’ll need the funds for other purchases.
In this regard, Top Shop does not come out strong. First, their advertised returns and refunds processing time is not the best. They say that they “expect most parcels to be refunded within 10 – 14 days of reaching
[them]”. But they are also quick to add that you should allow up to 28 days. It should be noted that if Top Shop actually issues refunds within 10 – 14 days of receiving the returned item(s), the store will be amongst the fastest. However, the evidence shows that they do not live up to that 10 – 14 promise; but that they are more of (or even later than) the 28 days period they caution. This evidence is the numerous customers’ reviews on independent review platforms.
In Trust Pilot, a contributor to the overall bad rating that Top Shop has is complaints about refunds. There are too many customers complaining about not receiving their refunds at all, and those who did receive their refund had nothing good to say about how long they had to wait.
These complaints littered the reviews, showing that it is more of the norm than an exception. That said; you will get your refund when you return a Top Shop purchase (though I cannot stick my head out to say that), but you may need to build a patient spirit because it may take a more than normal waiting.
Sometimes you’ll want to return an item, not for a refund but to get another item in its place. This is especially so when the wrong size was ordered. Such product exchanges allow you to get the new item faster because you’ll not have to wait to get refunded before placing a fresh order. Thus, you’ll want a store to allow exchanges.
Top Shop allows exchanges for some products but only for items bought in-store. They do not allow an exchange for online purchases. Thus, if you’ll want another item, you’ll have to return the one you’re not satisfied with, get a refund, and place a fresh order.
No matter how well a platform is run, customers will always have questions that need answering and issues that need resolving. Thus, the ideal online fashion store will provide for addressing customers’ concerns (questions and issues).
This means that they should have an effective customer care department. The effectiveness of the department is measured by the number of channels available for contacting the support agents, as well as the responsiveness of the channels.
Top Shop offers an email service and a telephone service. You can send them a mail via a contact form that can be found on their website. They’ll respond to your query through your email inbox. The response time of their email service is within 24 – 48 hours.
If you’ll rather not wait to get a response to your submissions, you can pick up the phone and use the telephone service. The number to call is (+44) 0344 984 0264.
There are a number of things we didn’t like with the support service. First, the service is not available round the clock. The Top Shop customer care department is open between 9 am – 9 pm (UK time) Monday to Friday, and between 9 am – 6 pm on Saturdays and Sundays. We’ll expect that a world facing platform run a 24/ 7 service because the uptime in the one-time zone is the downtime of another time zone.
Another thing we didn’t like is the response time of the email service. 24 – 48 hours response time is relatively slow. You’ll not want to be kept waiting for up to do days when you need issues resolved. Lastly, we didn’t like that the phone line for the telephone service is not toll-free.
If you use the telephone service to get instant feedback, you’ll be charged the national call rate if you’re calling from within the UK, and you’ll be charged international rates if you’re calling from outside the UK. This brings in a conundrum; which is that you’ll spend money if you need instant feedback, and if you don’t want to spend money to get needed assistance, then you’ll have some waiting to do to get the needed assistance. We’ll like to see toll free lines, or the use of a live chat feature, which will give customers free access to instant feedback.
It should be noted also that the customers’ reviews found on the numerous online platforms show that customers do not rate the support department of Top Shop. It’s been documented that Top Shop has faced serious problems (especially late delivery and refund-related issues), thus you’ll expect that their customer support unit will be inundated with submissions.
You’ll also expect that customers will quickly write off the customer support unit when their problems are not treated satisfactorily. However, it should be noted that some of the negative reviews of the customer support unit were about basic failures such as the customer support unit not responding to email submissions, seeming not to know relevant information (such as order status), and more. Some of the reported failures of the customer support unit are really inexcusable.
It was also disappointing that the customer support unit did not seek out disgruntled customers in the independent customers’ reviews platforms. From our numerous reviews of fashion online stores, we’ve seen fashion stores reaching out to customers on different platforms to bring them back to the table to resolve their issues. But we did not see Top Shop responding to any of the numerous negative reviews they have online.
TopShop is one of the longest-running fashion retailers in the business today. With over 55 years in the business, Top Shop has shown to be a legitimate and reputable fashion destination and they offer quality women’s fashion pieces from some of the biggest brands in the business.
There is no doubt that Top Shop is legit and safe. You’ll most definitely receive your order and your sensitive information will not leak out to unauthorized persons.
Apart from offering quality pieces and large inventory sizes, Top Shop also offers some outstanding services such as a hassle-free payment system, shipping to over 100 countries, free shipping worldwide, and free domestic returns. However, the online store also has those stubborn pimples that spoil the perfect face.
It would appear that they are plagued with late deliveries, refund processing takes longer than customers like, and their customer support service has drawn more sighs than smiles.
Have you purchased an Item from TopShop before? How was your experience, good or bad? Kindly use the review box below to give us your TopShop review.
Submit your review | |
TopshopTopshop Customer Care Number 8207216179 9748947602
Topshop Customer Care Number 8207216179 9748947602
Topshop Customer Care Number 8207216179 9748947602
Royal Vegas Casino can be found here: www.royalvegascasino.com. The casino website is available in 14…
If you're looking for where to buy CBD based products with ease, this PureKana review…
Hostwinds is a web host that has been in operation since 2010. They provide shared…
Zodiac Casino, renowned for its unique astrology-themed gaming experience, offers players a celestial journey through…
Romwe is an online fashion store that was started in 2010. It says that its…
Manhattan Slots is a legitimate online casino that has been in operation since 2004 with…