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BzzAgent Review : Is Legit or Scam? 2024

Your opinion matters, whether good, bad, or ugly. This is because top brands use consumer insight (opinions) to drive product/ service development or improvement. These brands pay market research sites to help with the collection of the consumer insights, and these (rewards sites) will give a portion of the commission received to members who participate in the site and share their opinion. Thus, you can get paid for your opinion.

Yes, BzzAgent is legit. It is not a scam because you will get paid for every survey you completed. This review will show you more reasons why BzzAgent is not a scam.

BzzAgent says it is “an international community of everyday people who voluntarily share their opinions and experiences on a variety of products and services for leading brands around the world simply to help others make more informed purchases”.

This means that BzzAgent is one of the many market research panels on the internet. The big question that this raises is whether using BzzAgent is worthwhile. That is, does BzzAgent actually reward members for participating in activities in the site? What rewards can you expect to get? You’ll also want to know how BzzAgent differs from other market research panels.

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In the first place, is BzzAgent legit, or is it just another scam platform that’ll rip off unsuspecting users or waste their time doing activities without rewards?

This BzzAgent review will examine BzzAgent in order to provide information that will help you answer these questions.

BzzAgent review at a glance

  • Website: bzzagent.com
  • A market research panel that supports only product testing
  • Started in 2002 and based in the US
  • Accept membership from persons in the USA, Canada, and the UK (maybe also Brazil)
  • Participating brands include L’Oreal, Gillette, Unilever, Nestle, P&G, and more
  • After testing, participants are required to share their experience via activities that include writing reviews, complete surveys, and social media posts (to Facebook, Twitter, and Instagram)
  • Campaigns (product testing + sharing the experience by doing the required activities) typically take 8 weeks
  • Members keep the tested products as a reward for participation in any campaign
  • Customer support is provided via email (support@bzzagent.com)

What is BzzAgent it?

BzzAgent advertises as “a community of everyday influencers, real everyday people who enjoy sharing their experiences with brands and products”.

One thing is that BzzAgent will find products/ services that you like, and create an opportunity for you to experience these. That is, it is basically a platform where members are required to (i) test products and services, and (ii) share the experience.

It is in (ii) above that BzzAgent differs from virtually every other product testing reward site in the business. In the regular reward sites that feature product testing; after testing the product, participants “share their experience” by writing a review or answering survey questions. However, in BzzAgent, most of the time, participants are required to share their experience by “buzzing online” – starting natural genuine conversations with real friends using blogs and social media channels like Instagram, Facebook, and Twitter.

Thus, BzzAgent is more than a market research panel that helps their clients (top brands) collect consumer insight; it is also a panel that helps their clients drive brand awareness (by creating exposure for products/ services).

Thus, when you use BzzAgent, as applicable in every other reward site, you’ll be providing consumer insight that will shape product improvement; but more than that, you’ll be an influencer who drives brand awareness to inform purchase decisions. You can visit the BzzAgent website here (www.bzzagent.com).

Is BzzAgent legit?

It’s a no-brainer that you should determine that a rewards site is legit before you commit to using it. This is because with anything but a legit site, you may be ripped off and left out of pocket, or you may waste time in completing activities that you won’t be rewarded for. That said; the big question here is whether BzzAgent is legit. The simple answer to that is “YES”.

Our first check of a legit online platform is usually legality. This is because platforms that are owned by 100% legal companies are less likely to be scams. Thankfully, BzzAgent ticks this box. It is owned and operated by PowerReviews Inc.which is a 100% legal company registered in the US.

Another check of a legit online platform is visibility and industry-wide recognition. This is because scam platforms largely operate in the shadow. Interestingly, BzzAgent also ticks this box. BzzAgent partners with many international companies which includes Proctor & Gamble, Nestle, Gillette, and more. Also, BzzAgent has over one million members. Suffice it to say that a scam store will not be trusted by so many users, and definitely cannot have links with such high-profile companies.

Another check of a legit online platform is the test of time. This is because scam platforms are usually short-lived. It is only a matter of time before they are found out; and with the exposure, they close their virtual doors and disappear. Interestingly, BzzAgent ticks this box, as it started in 2002. Suffice it to say that it is not possible for a scam online platform to continue for upwards of 18 years.

However, the ultimate check of a legit online platform is “fitness for purpose”. The purpose of a reward site is to reward members who participate in prescribed activities. Thankfully, BzzAgent also ticks this box. Most often than not, members are selected to participate in campaigns, and they receive products for free, and they get to keep these after testing.

That said; with BzzAgent operated by a 100% legit company, with it having industry-wide recognition, and with it having a long operating record of rewarding members, there is no doubt that it is a legit rewards site.

Is BzzAgent safe?

Yes, BzzAgent is safe. Your personal details and data are well secured and will never be handed over to the third party.

When using rewards site, you’ll have to submit sensitive information which includes your names, contact detail, interests, and more. You’ll not want this information to fall into the wrong hands. Thus, the ideal online platform should not only be legit but should also be safe.

In this regards, BzzAgent says that it uses appropriate technical and organizational measures to protect the users’ information. These measures include SSL (Secure Sockets Layer) technology, which is the industry standard for ensuring safe transmission of data over the internet. SSL not only create a private channel for the transmission of data, but the data is encrypted using bank-grade encryption to ensure that even if it is intercepted, it cannot be read by the hackers.

With the use of SSL technology amongst others, it is safe to say that BzzAgent is safe.

Also read: Swagbucks Review

Using BzzAgent

Whatever online platform you use, and for whatever purpose, you’ll want it to be easy to use. In this regards, BzzAgent says the right words. It says that using the platform is simply a matter of apply, get selected, and share your experience.

However, before diving into “Apply, Get Selected, and Share your experience”, you’ll have to sign up and create a users’ account.

Sign Up

Interestingly, this is absolutely free. This is also another feather to the legit cap of BzzAgent because with it being absolutely free to use, there’s no way you’ll get ripped off. There are no payments whatsoever, so if at any time you decide that it is not working for you, you can simply walk away, and you’ll not lose any financial commitment.

Also, signing up is relatively easy. If you click the join now button on the homepage of the BzzAgent website, you’ll immediately be prompted to connect your Facebook or log in with your email. Simply type your email address into the field, and submit. BzzAgent will send you a confirmation email; go to your inbox, click on the confirmation link. You’ll then set a password, and give some personal information (such as name, address, and phone number).

BzzAgent is for persons typically geared at persons who are active online, especially in social media. This is clear in the page that follows while setting up your account. It asks you to connect to your social media accounts. This is an essential step because the connected accounts are what you’ll use to start conversations about the product you’ll test (for your BzzAgent campaign).

Then you’ll be required to choose from 25 topics what you typically post about. This is so that BzzAgent can best match you with campaigns that you’ll be interested in. These topics include Actor, Beauty, Fashion, Food, Home/ Design, Music, Parenting, Travel, etc.

Apply

The first real step of using BzzAgent is “Apply”. However, “Applying” actually involves some processes which start from completing a profile survey and culminate in submitting an application for the chance to participate in a campaign.

The profile surveys will include answering simple questions about your income, highest education level, what your family is like, where you shop at, etc. It’s basically to gather more information about your lifestyle and interests. The premise is that if BzzAgent knows what you are interested in, you’ll get matched with campaigns that’ll interest you so that the experience will be much more fun to you.

After that, you only have to watch your email for invites. When BzzAgent has a campaign that it thinks you’ll be a great fit for, it’ll send you an email invitation linking to an application form, along with other information. You can then proceed to submit your application for the chance to participate.

A BzzCampaign is basically an invitation to test a product or a service and share your experience. Many of the campaigns run for 8 weeks.

Get Selected

If your application is reviewed, and you are selected, you’ll receive a message to confirm your address. This is an important step because it is to this address that the BzzKit will be sent. After confirming your email, if you’ve chosen; you’re in. You’ll receive a final confirmation email letting you know when your BzzKit will arrive.

The BzzKit is basically a package that will be developed to your home holding the product that you’re required to test. The kit will arrive in 10 – 14 days of confirming your mailing address as part of joining a BzzCampaign.

Share Experience

When your BzzKit arrives; you’ll find an amazing product in the package. You can proceed to use the product, form an opinion, and get ready to share the experience.

Then you have to watch your email for the “Posting Instruction” email. Testing a product/ service is just one phase of using BzzAgent; the other phase which is as (or even more) important than the first is sharing your experience by performing some prescribed activities.

The activities are the types of social posts or offline tasks that BzzAgent will ask you to complete during a BzzCampaign. The “posting instruction” email will describe the activities. They typically include:

  • Posting to Instagram, Facebook, and other social media
  • Writing product reviews
  • Completing surveys

After receiving your campaign instructions, you can then proceed to “spread the Bzz”. To complete social media activities, simply post your experience online using the campaign’s specific “hashtags” and “@ mentions”. For other activities, simply follow the links provided in email updates to land at pages to submit your honest review of the tested product, or to answer surveys questions.

It should be said that if you do not complete Activities, you’ll no longer get campaign invites. Also, even if you do not like the product tested, you’ll still have to complete the required activities. Know that BzzAgent, as a market research panel, is primarily out to get honest opinion which will be fed back to brands to drive product improvement or development. So whether you absolutely love a product or you feel it needs more work, they want to hear it.

Other Features

Availability

When planning to use an online platform, before wasting time on other checks, one of the first things to check is whether the platform accepts membership form persons in your location. This is because if it does not accept members from your location, you’ll be unable to sign up and use its services.

In this regards, world-facing sites do come out strong because persons from virtually every part of the world can use them. However, BzzAgent is not one of such world-facing sites. It says in an FAQ article that BzzAgent is currently open only to residents in the USA, Canada, and the UK; then it adds that it will have campaigns for persons in Brazil sometime soon. Also, age restrictions apply. If resident in the eligible countries, you can only join BzzAgent and use its services if you’re at least 18 years of age.

Weirdly, while specifically mentioning that BzzAgent is available only to US, Canada, and UK residents; when signing up, the country field has a drop-down menu that lists a host of countries. This gives the impression that persons from any country on the list can be accepted as members.

Mobile Compatibility

Many persons these days do their internet activities using mobile devices because of the portability of these devices. Thus, any serious online platform should be compatible with mobile devices. BzzAgent comes out as such a “serious” online platform. You can use the website on both desktop and mobile devices. Not only does the BzzAgent website work well on mobile devices, but it is mobile optimized. When opening BzzAgent on mobile devices, the web pages resize to fit the small screens of the devices. Thus, you’ll not have to scroll left or right or zoom in to view pages; making for optimal mobile browsing experience.

BzzKit

You’ll find that a range of products is available for testing. BzzAgent partners with top brands, so most often than not, the products feature high quality. You’ll find amazing products such as body care products, pet products, small appliances, and more. However, some products have made some participants stopped in their tracks – condoms, pills, etc.

Many times the BzzKit you’ll receive will contain more than the full-size sample of the product that you’re to test. It will sometimes contain smaller samples of the products and coupons, which you can gift to friends and family. Thus, you’ll be able to share some love with others.

Earning Potential

The main reason why people join market research panels or rewards site is to earn some extra money online. In fact, a search for “how to make extra money online” will most definitely bring up some rewards site.

Unfortunately, BzzAgent clearly states that “community members are not paid for their reviews”. That’s right! BzzAgent is a reward site where you won’t earn money. However, that does not mean you won’t be rewarded. The rewards you get for active participation in BzzAgent is the products you receive in your BzzKits to tests. You’ll get to keep these products after testing. More participation (trying products and buzzing about them) means more free products for you.

That said; you’ll want to have a lot of campaign invites. This is because more campaigns may translate to more selection to participate, which means more free products for you. Unfortunately, BzzAgent does not guarantee the number of campaigns you’ll get. While it says that serious “online buzzing” when doing the activities for a campaign can make for more campaigns in the future; it also says that “many BzzAgents may only receive a few product experiences from us per year”. So don’t expect that with BzzAgent, you’ll be getting free products every other week.

Customer Support Service

Before deciding on or when using an online platform, you may have questions that you’ll need to be answered. Also, you may have certain issues with your account that you’ll want to be resolved. Thus, the ideal online platform should have an effective customer support service for answering the questions that customers will have.

The online platform usually provides support using a combination of self-help resources and contact-help channels. Thankfully, BzzAgent does likewise.

For self-help, BzzAgent provides some support articles as well as an FAQ in its website. These will answer many of the questions that you’ll have including signing up, campaigns and Invites, Campaign Activities, and more.

Admittedly, the self-help resources of BzzAgent are limited, so you may find them insufficient, and will have to directly contact a customer support rep of BzzAgent. For this, and email service is supported. You can send an email to the company directly from your inbox using the email address: support@bzzagent.com.

BzzAgent Complaints

The “complaints” section is always a part of our reviews. This is because what real customers of a store have to say about it gives valuable insight into how well the platform is. That is, too many complaints could be a warning sign that the platform is not worthwhile, while very few complaints could mean that the site is worthwhile.

For this section, we checked the top independent customers’ reviews platforms such as Trustpilot and Sitejabber. Unfortunately, at the time of writing this review, BzzAgent was not highly rated in these platforms. For example, in Trustpilot it scored a lowly 1.9 out of 5; and in Surveypolice and Sitejabber it was just above average, scoring 2.6 out of 5, and 2.8 out of 5 respectively.

The relatively poor ratings mean that there were many complaints. Some of the ones that came out as significant are as follows:

Social Media Focus

One of the complaints that were found is that BzzAgent is not content with letting members test products and expressing their opinion, but that it also requires a great deal of online buzzing (starting conversations in social media channels around the product). For example:

  • Deana F in Sitejabber says “I’m not a social butterfly. I’m not big on posting pics on every social media platform. In fact, I only use one. BzzAgent wants a lot of pics and posts [of] each product they send. The products are great, I’m just not willing to jump through all the social media hoops. If you’re big on blogging and posting… this is the site for you… Not me”
  • Amy M in Sitejabber sums this up saying “…they are using people as free advertising…”

As BzzAgent advertises it is a community of influencers. You’ll be sharing the experience of testing the product/ service in social media channels, and this is not just to provide customer insight but also to drive brand awareness. So the social media communication that BzzAgent requires is a matter of its operating model. That said, if you are not an active user of the social media channels and do not plan to, BzzAgent may not be the right product testing platform for you.

Login Issues

Another complaint that we found relates to log in, specifically that members are required to always enter their data when logging in. For example:

  • Sandra E in Sitejabber says “Terrible” The review continued “I have been a member for wow 10 years, but now this site really stinks. You cannot even log in let alone get any products anymore. Do not waste your time; such a shame, I used to love these guys!!”
  • Lucy in Trustpilot says “Really not worth the time or effort since the relaunch. I used to look forward to content from BzzAgent and the chance to take part in reviewing products. Since the relaunch the website is awful, it doesn’t show any previous information and you have to reenter your details every time. Sort it please BzzAgent”
  • Jacqueline Jordan in Trustpilot says “Bzz used to be fantastic but since its relaunch it’s awful. I have to re-submit all my information every time I go on the website. Avoid… not worth it anymore”

The bottom line of this complaint of login issues is that the user experience is not the greatest when logging in to your BzzAgent account.

Not Getting Campaign Invites

It is when you receive email invites that you can proceed to apply for a chance to participate in the campaigns. No email invites means no products to be tested; and since it is the products you test that is your reward for using BzzAgent, no email invites means no reward for time and effort in the site. Unfortunately, many persons complained of not receiving email invites to apply for campaigns. For example:

  • Salina s in Sitejabber says “Waste of time since the new company took over” The review continued “I have been a BzzAgent for a few years now but since the new company took over, they never sent anything despite the fact that I have synced all my social media with them and accepted offers from them. Looks like the new company cannot handle this properly. I contacted them and they said once you accept the offer then we decide whom we will send the product, it is not a confirmation that you will get the product. Earlier, if they… the email you [an] offer and you accept it, it meant confirmed, you accepted to do the survey and that they will send you the product”
  • Maria P in Sitejabber says “Awful site now” The review continued “Waste of time now. You no longer get any samples or offer, nothing. If you’re not linked to Facebook, which I would never be, they don’t even let you log in to see anything. The worst site now. Used to be great. Too bad”
  • A L in Sitejabber says “Used to be a Proud Member” The review continued “I was a member for over 8 years and it used to be fantastic. I received products to try and review fairly regularly. I passed out the coupons and not only told people about the products but also about BzzAgent and how much I enjoyed it. Now though, they changed things and I haven’t received even 1 campaign invitation since. So disappointed. Apparently, loyalty doesn’t count for much. That’s my opinion. Sad”
  • Dian A in Sitejabber says “Used to be proud to be a member” The review continued “The update or merger that BzzAgent has gone through has ruined the experience for me. I have been a member for years and have tried everything from perfume to pet products. I was proud to be a member and encouraged others to sign up. I was receiving offers regularly, at least one or two a month, prior to the changes. Now I get nothing. The three offers I was sent were completely not applicable to me… I emailed them and they basically called me a liar, saying I couldn’t have possibly received that many offers before. Thanks, Becky, now I REALLY don’t like BzzAgent”
  • Shital g in Sitejabber says “Waste of Time” The review continued “Before the update of the site the company was amazing and I did so many honest reviews for them and then they decided to upgrade and since then I have emailed the support team 3 times and been told that something will come my way when my profile matches with a survey and that was 7 months ago. WASTE OF TIME. The bubble burst people… Such a shame as well…”
  • Liz in Trustpilot says “I signed up a number of years ago, and the testing was great. I always got my reviews in on time and did all my activities. Since the people who run it have changed, I’ve not had a SINGLE test request…”
  • Annoe Smith in Trustpilot says “Since its relaunch it’s terrible. Prior, I [was] getting regular campaigns… Been a member for years. But since the relaunch… I’ve not had a single email invite from them. It cannot be down to having to re-register using Facebook… and how many friends I have, as I have just short (2 under) 5000 friends on there. What a complete let down”
  • Brian in Surveypolice says “I fail to see why this site is rated so high. Since joining it has not sent me a single actual survey although I wasted my time taking all the ‘preliminary’ ones that are supposed to build a profile. These hardly give any reward worth mentioning and I have to actually log into the site to know they are available…”

As the customers’ reviews show, this complaint of “not getting campaign invites” became very pronounced only recently. BzzAgent itself says that actives users will only get a “few” campaign invites per year. While that already does not elevate the moods, the reviews suggest that members now get less than a “few”. That said, when using BzzAgent, don’t expect to get many campaign invites; and when you do receive invites, don’t expect to be selected for all campaigns that you apply to.

Do not publish negative reviews

Another complaint that was significant is that BzzAgent only wants its ear tickled. That is, it will not accept and publish any negative reviews. For example:

  • Amy M in Sitejabber says “Not honest” The review continued “After finally getting a sample. I hated it. Couldn’t leave a negative review; it was rejected. The second product, I was not able to obtain as it is not available for me so I could get it. Tried to review and that too was rejected. It is based on WOM which means they are using people as free advertising. But will not take in negative feedback… Customer Service says ‘We don’t expect or assume that you’re going to love every product or service that you try. And, as we mention in the BzzAgent code of conduct, Bzz only works because it’s honestly so discuss any bad with the good. The client wants to hear your completely honest opinions. And remember… just because you do not have a good experience with a product doesn’t mean that someone else won’t love it’ So basically I get that they don’t care about the people that don’t like something because there are others out there that do”
  • Hannah T in Sitejabber says “Bzz Off” The review continued “They beg and beg AND beg you to blog, review, etc. And when you finally do, they’ll reject it. They want you to kiss up to them and make them seem like they’re the best company ever!! They will censor you if your review is negative, even though on their code of conduct, they have the nerve to talk about honesty. If you mention it to the customer service, they are either utterly rude or utterly clueless about their job…”
  • Mike in Trustpilot says “The pits. I signed up in December. Never heard another thing so politely asked them on their Facebook page if anyone got any campaigns anymore. Well, they removed my post and blocked me from commenting. Obviously something to hide methinks. The pathetic small-minded company”
  • Tracey in Surveypolice says “I had been an agent for BzzAgent for a few years. I was good to start with, giving reviews etc. until I tried a product for them, gave my opinion on their site, and they refused my opinion. This went on for a few weeks, they would not accept my review – turned out it was because I did not ‘comment’ and use words they wanted me to, basically tell lies about a product. I don’t bother with them anymore – don’t trust them either”

BzzAgent does speak of honesty, saying that it wants honest opinion when sharing your experience. But as the customers’ reviews suggest, BzzAgent does not like it when participants form negative opinions, and many such reviews submitted are not accepted.

Conclusions

BzzAgent is a legitimate US-based online platform that rewards its members for testing products and sharing the experience.

After signing up, you’ll have to complete a profile survey. Using the profile to know your interests, BzzAgent will invite you to participate in product testing campaigns that’ll be fun. You’ll receive the product to test; after which you’ll receive guidelines on activities to do in sharing your experience. This is typically sending good posts in the social media channels, writing a review, or completing a survey.

BzzAgent does give you the opportunity to test products and provide insight for driving product development and improvement; it also turns you to an influencer and drives brand awareness. Some of the pluses of BzzAgent is that you’ll be able to get high-quality products for free. You’ll also get mini samples of products and coupons which you can gift friends and family.

However, you won’t be earning any money from BzzAgent. The only reward is the product you get to keep after testing. Also, the reviews show that there are not too many campaigns invite these days, so you won’t be getting these products as you’ll want. Then the reviews also suggest that the company only wants favourable reviews, and you may meet a not-so-friendly customer support service if the opinion formed is negative.




That said; BzzAgent is a rewards site where you can get free products. However, this is if you don’t mind being very active in the social media channels. If what you want is a reward site where you can make some extra money online, BzzAgent is not your site.

Also read: Superpayme Review

Pros

  • Absolutely free to use
  • Opportunity to test the product and use honest opinion to influence top brands
  • Opportunity to get free products
  • Opportunity to gift persons sample products and coupons
  • Social media focus can be fun
  • Customer support is available via email (support@bzzagent.com)

Cons

  • Only available for persons in the US, Canada, and the UK
  • Cannot earn monetary rewards
  • Not many campaigns are available
  • Will only be worthwhile if you are very active in the use of social media platforms
  • Will not accept negative reviews

Have you worked with BzzAgent before? Did you get paid or not? You may use the CREATE YOUR OWN REVIEW link below to tell us your BzzAgent experience.

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